Shift Communications

NOVEMBER 12, 2015

Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. magnum via Flickr, CC 2.0. Enter Streak.

Small Business 108

Small Business System Google Examples 108

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Create goodwill and a sense of being connected to your community. If you have skills other businesses could use, make them available online. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. What measures are in place to protect those at risk? Manage expectations. Keep your routines. But what about after-hours routines?

Employee 374

Employee Viral Small Business Travel 374

Waxing UnLyrical

DECEMBER 20, 2012

They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The Page will show up in Google search results. Image via niallkennedy on Flickr, CC 2.0.

Community 93

Community Facebook How To Web 93

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Victorious PR

AUGUST 18, 2022

Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. For the sake of this explanation, we will assume that all businesses we are talking about are well-run businesses with high profits and good company missions and values.

Real Estate 52

Real Estate Small Business Agency Google 52

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. What measures are in place to protect those at risk? Manage expectations. Keep your routines. But what about after-hours routines?

Employee 156

Employee Leadership Viral Small Business 156

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

5W PR

APRIL 22, 2019

Let’s say there is a business that offers marketing automation and agency work to small businesses. How can a rep from this agency best build a relationship with small businesses in the community? A big selling point is to solve a problem for a consumer — this applies to both businesses and consumers.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

JUNE 6, 2023

It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. Amsterdam-based pr.co, which develops online newsrooms has launched an online PR academy for startups and small businesses dubbed the Pioneer Academy. New online PR academy.

Survey 146

Survey Software B2B Pitching 146

Waxing UnLyrical

MAY 12, 2014

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Business Community Building Resources Shonali Burke Weekly Roundup'

Community 79

Community Google Small Business Facebook 79

PR 20/20

JANUARY 16, 2023

Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’s no secret that only a few large companies dominate the Google search results. Look for other options . If you’re not, good luck.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Tjan offers some tips for effective communication.

Analytics 80

Analytics Google Content Marketing Small Business 80

Waxing UnLyrical

JUNE 2, 2014

Public Relations Ideas for Small Business. Why: Small businesses sometimes overlook manageable PR opportunities to build relationships, drive conversations, and promote brand visibility. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

MARCH 26, 2013

Here are four free tools small businesses can use to keep track of their Instagram success: 1. SumAll – I just started exploring this tool and it looks like the perfect tool for small businesses looking to track their social success, find out which network is reaping more benefits, and how it’s affecting the bottom line.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Twitter Facebook Google+ LinkedIn Monday Roundup: Challenge the Status Quo.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

APRIL 20, 2015

Google does too. Get Your Small Business Website on the Mobile-Friendly Bandwagon. Why: A nice Q&A by Ashley Wren Collins for HuffPost Small Business , where she speaks with John Albin of SEMGeeks. How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website? It’s very interesting.

Mobile 40

Mobile Meeting Google SEO 40

ReimaginePR

OCTOBER 10, 2016

And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. YouTube is the second largest search engine on the Internet, second only to Google.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. Why: Shel Holtz challenges the myth that organizational hierarchies destroy trust, communication, and growth.

Small Business 75

Small Business Community Resources LinkedIn 75

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. SurveyAct – New Online Survey Tool for Small Business Owners. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Based in the Washington, D.C.,

Blogging 78

Blogging Exercises Survey Google 78

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

JUNE 20, 2014

Should You Brand Your Business Email Address? Why: In this goodie from the WUL vault, I examine whether a business email address or lack thereof can make or break your personal brand image. Your Story and Your Small Business Unique Value Proposition. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding.

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

MARCH 24, 2017

And I can’t help but wonder if I and my ilk – the growing pool of freelancers, micro- and small business owners – will still count in this exciting, somewhat terrifying, new world you’re building. Twitter Facebook Google+ LinkedIn To Cision, With Love. This is a whole different ball game, though.

Nonprofit 94

Nonprofit Healthcare Enterprise Banking 94

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. If you have a strong community , they will be there when you come back.

Social Media 97

Social Media Media Community Twitter 97

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Small Business 40

Small Business Writing Journalism LinkedIn 40

Waxing UnLyrical

AUGUST 5, 2013

7 Tips for Making Small Business Blogging Manageable. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Social Media Engagement for Business. Based in the Washington, D.C.,

Social Media 88

Social Media Media SEO LinkedIn 88

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social.

Survey 60

Survey Blogging Corporate Analytics 60