Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. Many of these examples demonstrate the power of a think global, act local methodology. How will you #PressforProgress this year? Find out how to get involved here.

Internal 45

Internal International Viral Local 45

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Landis PR

AUGUST 8, 2022

For example, the day that there’s a major flood isn’t the time to launch your drought-resistant landscaping kit. A real-world example from Landis Communications; we held the announcement of major medical news that would affect mothers and children when a labor strike was looming at major maternity hospitals. .

Local 98

Local Examples Internal International 98

NewsWhip

AUGUST 22, 2024

Simply put, this is an ongoing awareness of the internal and external challenges your company could face. These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. What is level setting and benchmarking?

Measurement 78

Measurement Data Privacy Product Launch 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. For example, offer a percentage discount, early access to new features or free training. Local groups – often facilitated through platforms like Meetup – are another opportunity. For example, a moderated discussion doesn’t require a presentation.

B2B 109

B2B Case Study Study Conference 109

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 145

Internal International Conference Fashion 145

PRSay

JULY 16, 2020

They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it. It’s natural for us to think, for example, about how each audience might react to CEO’s decisions. For the first time, I was responsible for managing people, and I made a lot of mistakes.

Leadership 166

Leadership Meeting Employee Internal 166

PR Fuel

MAY 31, 2022

For example, if there is a fire at your business and people are hurt, put out a press release to explain what time the fire began and any additional details. Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Make sure everyone is on the same page.

Crisis Management 103

Crisis Management Crisis Local System 103

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

Media 104

Media Radio Local Tools 104

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. .

Internal 323

Internal International How To Media 323

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. MarketPro: [link] 37.

Publicity 105

Publicity Communications Local Resources 105

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. You need to determine your objectives and identify your audience, for example.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

Corporate 52

Corporate Communications Crisis Reputation 52

Contently - Strategy

FEBRUARY 3, 2022

Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages. How to compete against lead generation companies and win.

SEO 145

SEO Google Internal International 145

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers.

Publicity 131

Publicity Case Study Local Public Affairs 131

NewsWhip

OCTOBER 23, 2020

DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners. Each market has the responsibility to track their local coverage activity and to centralize it under our platform. Can you share examples?

Local 78

Local Analysis Measurement Data 78

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. The NLA grabs about £22m a year from the communications industry, much of which comes from charities, central government and local government.

Newspapers 128

Newspapers Agency Government Local 128

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A TV station had requested an interview with one particular family being helped locally. But this recent example featuring a BBC interviewee interrupted by his kids is not only a terrific example of grace under pressure, but a reminder that we’re all human, and some so-called mistakes are endearing.

Interviews 160

Interviews Media Local Privacy 160

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Local 78

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Local 78

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. As an example, our client 98point6 is helping reduce the spread of COVID-19 by providing virtual, text-based primary care, and its Chief Medical Officer conducted a Facebook Live to answer patient questions.

Communications 88

Communications Case Study Conference Resources 88

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. We can certainly learn from different regions, but we shouldn’t just take from them.

Film 62

Film Travel Television Local 62

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin.

Crisis 167

Crisis Ethics Publicity Marketing 167

Shift Communications

SEPTEMBER 22, 2017

I also spent time a significant amount of time reading national, local, and industry news to better understand what the media covers and what pieces meld together to create an impactful story. Find a local organization with ties to a personal passion of yours. Undoubtedly, it was time well spent. Explore potential board opportunities.

Local 79

Local Healthcare Community Training 79

Presspage

FEBRUARY 28, 2019

Leverage Local Expertise. Each country and region have unique languages and dialects that must be considered if a newsroom has been charged with reaching an international audience. By leveraging local expertise and hiring writers who live and work in a targeted market, organizations can more effectively communicate their story.

How To 90

How To Local Analytics Social Media 90

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265