Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. So-called Articles 11 and 13 form part of the EU Directive for Copyright and limit sharing of original content and increase the chances of platforms such as Facebook and Google implementing filters for uploaded content.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

Financial 52

Financial Conference Agency Resources 52

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Jump in the conversation… The same goes for social media.

Writing 120

Writing Social Media Community Course 120

Waxing UnLyrical

JULY 25, 2011

The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. Let’s take a moment to talk about the very premise of “friending &# on Facebook.

Google 77

Google Enterprise Facebook Viral 77

Sword and the Script

OCTOBER 29, 2019

Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands. 8) User reviews and community comments. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 117

Case Study Software Data Web 117

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So we have social media as a big source of information. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Muck Rack also provides links to every social media channel a journalist is active on. Loves Philip Roth and Ghostface Killah.

How To 121

How To YouTube Pitching LinkedIn 121

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Social media changed the author of the brand story. What is the power of Facebook? What makes Facebook work is Metcalfe’s law. Replace Products with Solutions.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Social media changed the author of the brand story. What is the power of Facebook? What makes Facebook work is Metcalfe’s law. Replace Products with Solutions.

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?).

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 76

Marketing Local Crisis Management Internal 76

PR 20/20

OCTOBER 31, 2017

Social media. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Rock the Status Quo

FEBRUARY 9, 2015

One thing to keep in mind with this tactic is this: just like any social media platform, content you publish is earned, not owned. It also provides a constant source of original content to share on the company social media platforms – something key to social media success for brands.

Corporate 100

Corporate Leadership Brand Branding 100

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. There are other reasons Facebook would be Strategic, but this is the main one. Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. 13 I need help analyzing and evaluating my media and social media coverage.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Masters in Communications

JANUARY 11, 2019

In an op-ed in the New York Times , K-Sue Parks asks, "Could prioritizing First Amendment rights make the distribution of power in this country even more unequal and further silence the communities most burdened by histories of censorship?" Some wonder whether or not the media is good or bad for society?

Groups 99

Groups Government Google Facebook 99

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Diversity key in communicating ideas. ” Find her on Facebook and in many other places. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40