Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: In the world of B2B, paid social media is the only social media left.

B2B 79

B2B Social Media Company Marketing 79

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Media Case Study 40

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 3: Company Facebook Pages Reach as Few as 2.6% Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Onward with this month’s PR tech sum.

Analysis 142

Analysis Tools Software Ethics 142

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Analysis Social Media Data 120

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Social Media Masterminds. If you are teaching, working, or a part of social media in some way, you have to join this group. The Social Media Professors Community.

Community 40

Community Social Media Media Sports 40

Contently - Strategy

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” Livestreams can take on many forms.

Video 89

Video Strategy Marketing Instagram 89

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 2) Social media mobile trends. A few slides worthy of your attention include: Slide 10: The top services used on mobile: 1) navigation, 2) shopping 3) social media.

Trends 84

Trends Marketing Mobile Web 84

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Enterprise 81

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. So-called Articles 11 and 13 form part of the EU Directive for Copyright and limit sharing of original content and increase the chances of platforms such as Facebook and Google implementing filters for uploaded content.

Survey 68

Survey Enterprise SEO Web 68

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. Check out what they’re sharing and discussing on social media. Today, I wanted to examine the top three challenges cited in the report and how to think about combating them.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. Pricing for Propel ranges from $250-$600 per month. Vetted acquired by ITK Information Services. click image for higher resolution).

Software 88

Software Pitching Measurement Enterprise 88

Prohibition

JANUARY 30, 2019

After all, as Michael Rosen, PR and communications director for FTI Consulting, puts it, PR is all about “telling stories” – telling your client’s story and managing their reputation with the public through media outlets. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media.

Pitching 54

Pitching Media Enterprise Television 54

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

Prohibition

JANUARY 30, 2019

After all, as Michael Rosen, PR and communications director for FTI Consulting, puts it, PR is all about “telling stories” – telling your client’s story and managing their reputation with the public through media outlets. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media.

Pitching 48

Pitching Media Enterprise Television 48

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Here are a few ways that CRM could change and thus impact the future of sales, marketing, and business: Social media integration. It is nothing more than what we call technology.

Software 76

Software Data Tools Technology 76

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. See the full agenda.). 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Agency Conference Resources 98

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Like, for example, that script that suggests the best time to post on Facebook or send your email. Your work is repetitive, rote and/or data intense.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

FEBRUARY 12, 2019

The survey found: “Close to 100% of bloggers promote their content on social media. While social media has value, organic reach has diminished , while tried and true stables like search engine optimization have become cool again: “But year after year, more bloggers are more focused on SEO and email marketing.

Blogging 104

Blogging Survey B2B Analysis 104

Waxing UnLyrical

MAY 30, 2011

Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media. Redundant strategies are disbursed in sessions with over 500 attendees, about an area as dynamic as social media!

Social Media 68

Social Media Web Enterprise Corporate 68

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So we have social media as a big source of information. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Benefits of a framework for managing risk & examples | Jump to text. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JULY 25, 2011

The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Let’s take a moment to talk about the very premise of “friending &# on Facebook. Feel the same urge with Facebook stream? But I wanted to give my bloggers a voice. Fair enough? (By

Google 77

Google Enterprise Facebook Viral 77

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. Marketing automation: HubSpot Marketing Hub allows you to automate repetitive marketing tasks, such as sending emails, managing social media campaigns, and nurturing leads.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Internal International Pitching 85

Sword and the Script

OCTOBER 29, 2019

Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands. The company is on all the major social media channels: Twitter , Facebook , LinkedIn and Instagram.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88