Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Bianchi Biz Blog

APRIL 3, 2024

Powered by SAE International®, the global leader in connecting and educating engineers, WCX provides an unmatched opportunity to see all the moving parts in today’s mobility industry and the groundbreaking innovations that are shaping the next phase. of Energy, the U.S. Dept of Transportation and more.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

Stern + Associates

JANUARY 12, 2023

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

Communications 62

Communications Energy Employee Strategy 62

Solo PR Pro

APRIL 26, 2016

Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! The Biggest Benefit – Fulfillment.

Internal 40

Internal International Conference Energy 40

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Guiding HR and Internal Comms on steps and actions for company-wide communications activities.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Marketwired

MARCH 8, 2016

Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Communications professionals know that there’s no shortage of offerings all around us. Which tools their international team relies on for collaboration .

Internal 100

Internal International Exercises Tools 100

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business.

Energy 52

Energy Groups Internal International 52

Communications Conversations

DECEMBER 6, 2022

Here are just a few of the things social media specialists are asked to do in 2022: Set and develop social media strategy (not always, but in some cases, especially when they are the only full-time social media person on staff). Manage social communities on a daily basis (definitely). Energy utilities: $166. I could go on.

Transportation 74

Transportation Social Media Exercises Energy 74

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Guiding HR and Internal Comms on steps and actions for company-wide communications activities.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stern + Associates

JANUARY 6, 2022

Their proven frameworks, strategies and tools will make all the difference. An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Solo PR Pro

MARCH 8, 2021

There’s a whole community of like minded people you can lean on. Is this subcontractor representing their interests outside the internal audiences? So, find folks who not only get the work done, but bring some positive energy! But you could also partner with a peer to brainstorm on strategy, or to take on bigger projects.

Energy 96

Energy Policies Creativity Training 96

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Do we have accurate buyer personas that inform our marketing strategy?

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

DECEMBER 22, 2020

Oh, and it doesn’t hurt to stay a few steps ahead of the competition by endlessly improving your strategies and tactics. In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach You have to be able to prioritize starting every strategy with insights and analytics. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. So that helped a ton.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. You can execute this strategy efficiently using HubSpot's automation features.

Marketing 69

Marketing eBook Resources Tools 69

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. The post Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization appeared first on Stern Strategy Group.

Employee 62

Employee Leadership Exercises Mobile 62

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

Construction 52

Construction Engineering Community Resources 52

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. First, take a deep breath.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan was active in PRSA at the time and took the initiative to create a blog – no one really knew what one was – that would inform, engage and connect our PR community.

Blogging 78

Blogging Agency Community Local 78

NewsWhip

MAY 12, 2021

Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Predictions for the future of content | 24:29-25:59.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

SEPTEMBER 17, 2019

This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. I also appreciate the sense of community.

Energy 53

Energy Measurement Internal International 53

prTini

JULY 12, 2016

Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. For instance, my social media strategist recently wrapped up two big plans for a client and is starting another, making for a few extremely busy weeks—on top of his normal community management duties.

Energy 28

Energy Employee Creativity Exercises 28

Beyond PR

APRIL 7, 2016

And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. When preparing your press release and content distribution strategy for a multinational audience, there are many questions that need answering.

Local 40

Local Internal International Energy 40

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Marketers rely on content more than ever as a linchpin of their strategies. You may be able to profitably automate internal reporting of this kind.

Content Marketing 40

Content Marketing Marketing System Technology 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

Scott Public Relations

NOVEMBER 30, 2018

Here are several common mistakes in managing a social media marketing strategy and what you should do instead that Danielle Winski describes in her article “ 11 social media mistakes brand managers should avoid.”. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Mallory is full of energy and positive attitude. Sophie will be interning with Bandy Carroll Hellige this summer who represents clients such as Four Roses Bourbon and McDonald’s.

Groups 60

Groups Internal International Conference 60

PR Fuel

OCTOBER 16, 2018

Tips for Organizing Your Public Relations Strategy Online. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Improving your public relations strategy doesn’t have to be a time- or money-consuming affair. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47