Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. Another process we went through was securing verifications of our social media.

Communications 185

Communications Video Social Media Facebook 185

PRSay

MAY 4, 2022

The family owns a fishing business and its members are leaders of their community. Be ready to adapt to the talents’ needs, said Whetter, who’s on the board of RespectAbility , a national nonprofit that promotes representation and authentic portrayals of people with disabilities in media. Deaf people like us are part of society.

Film 156

Film Communications Media Interviews 156

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 99

Small Business Community Local Social Media 99

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” The Code of Ethics is our guide.”

Ethics 169

Ethics Training Social Media Leadership 169

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. But the reaction in the gay and trans community was swift and angry, and sales suffered. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. I have refused to organize press conferences for people whom I suspected of wishing to misrepresent reality.

Crisis 64

Crisis Ethics Financial Conference 64

Karen Freberg

MARCH 1, 2018

I have to say, Cinnabon has become one of my all-time favorite social media accounts to follow. They are not only a great brand, but their engagement on social media is one of the most active I have seen. This all lead up to being a guest on their Twitter chat w/ my social media classes. Probably not.

Social Media 41

Social Media Twitter Media Community 41

PRSay

JULY 30, 2020

Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Splice up the content for social media. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Or, just utilize TikTok.

Brand 196

Brand Branding Local Interviews 196

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Corporate communications regularly involves interaction with senior leaders and HR departments. . Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

PR for Anyone

JANUARY 30, 2024

Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life. Within the world of technology is social media. She encourages a democratic approach to social media, allowing individuals to choose what suits their interests and helps them stay connected.

Technology 130

Technology Study Social Media Resources 130

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. What are your goals and what do you want to contribute to the larger community? Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. However, recently, the hair niche has been gaining momentum with the emergence of #HairTok.

Brand 88

Brand Branding Video Community 88

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. What are dadfluencers?

Brand 55

Brand Branding Instagram Community 55

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Karen Freberg

JUNE 8, 2018

I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years. Well, like all of the other industries I have mentioned, the bourbon industry is embracing IM completely for their social and PR campaigns. Engaging in real time with influencers on social.

Social Media 40

Social Media Media Nonprofit Sports 40

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet.

System 52

System Employee Meeting Internal 52

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington.

Report 119

Report Publicity Training Policies 119

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see. Advertising, digital currency, PR, social media, branding, communication – these are some areas I will be a part of this year alone.

Conference 82

Conference Agency Resources Social Media 82

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. People will see something on social media, they’ll want to fact check it and their source for fact checking is a credible news site, which is a newspaper.” “I In a funny way, fake news has been a boon to newspapers and their sites,” Hinds says.

Newspapers 178

Newspapers Industry Print Journalism 178

Stephen Waddington

FEBRUARY 12, 2021

The inaugural Lockdown Unconference will explore diversity, junior talent during lockdown, reporting dashboards, and the regulation of social media platforms. The event was originally conceived within a Facebook community of practice that I created during the first lockdown. Better still, come and share an idea.

System 121

System Measurement Facebook Report 121

Stephen Waddington

FEBRUARY 12, 2021

I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

Onclusive

JANUARY 31, 2018

Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Document what you want to achieve from your positioning and how you can be relevant to your community. We have some pretty great ways these days to determine who those people are and how to reach them.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. He also put his money where his mouth is by taking a significant pay cut and pledged to invest $250 million in gaming and technology for underserved communities. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. Yes, I do look at the social media. I had all the information.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Solo PR Pro

OCTOBER 6, 2020

There’s a whole community of like minded people you can lean on. My remote assistant helps with complex scheduling arrangements, research, editing, starting documents and such. My social media coordinator will attend talks I give to get copy and images for MVW Communications’ owned channels.

Social Media 128

Social Media LinkedIn Resources Communications 128

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. Or, I photograph and video document and share it. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

MAY 18, 2017

After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later.

How To 198

How To Instagram Social Media LinkedIn 198

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 75

Marketing eBook Case Study Measurement 75