Wadds Inc.

OCTOBER 4, 2022

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 78

Pitching Publicity System Energy 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. A strategic public relations campaign can build significant corporate and product brand value, especially over time. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate. The Middle. At Hoffman, I’m finding that balance.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on.

Employee 130

Employee Policies Creativity Company 130

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. They can also build up more credibility within the fashion community. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Every day is different and exciting.

Interviews 60

Interviews Instagram Video Creativity 60

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry.

Agency 161

Agency Report Print Healthcare 161

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

Most significantly, you’ll learn what you love, what you don’t, and how public relations works from A to Z. Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan.

How To 189

How To Nonprofit Privacy Interviews 189

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. All publicity is good publicity or is it? What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

5W PR

NOVEMBER 23, 2022

An interview format is effective when listeners want to listen to other people’s stories. Collaboration is a great way to reach new communities and potential listeners. While being a guest on a different podcast, one can get creative. For instance, a publishing house can use a solo show to review a book.

Marketing 88

Marketing SEO Interviews Creativity 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Deirdre Breakenridge

DECEMBER 11, 2015

Just like music artists who master the art of reinvention, public relations and marketing professionals must do the same. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Deirdre Breakenridge

SEPTEMBER 14, 2017

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. I even asked a creative I admire to partner with me. How have you tackled new creative projects?

Writing 0

Writing Travel Film Creativity 0

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They feature sections on Design Agendas, Projects, Products, Interviews, and their Press Kit.

Brand 88

Brand Branding Instagram Creativity 88

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Karen Freberg

OCTOBER 16, 2017

We are a community, and the more we are able to engage and help others, the better. Creative innovation in education is essential. We have to be able to not only help teach creativity, but we also have to be creative as well when we are approaching each of our duties and responsibilities as professionals and educators.

Education 40

Education Social Media Creativity Conference 40

Karen Freberg

OCTOBER 17, 2021

However, after reading this latest article that came out from Public Relations Review , I feel I had to say something. Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. It was a very detailed mixed-method study.

Study 111

Study Journalism Interviews Conference 111

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Cision

SEPTEMBER 23, 2015

Draw the Support of Your Community. If the awards are based on votes, this is where your online community can rally around you and help you win. Be available for interviews or more in-depth follow up. Bill Roehl , Beth Ferrari ( Creative Commons ). Note: some awards programs may have an entry fee. Images: Brad K.,

How To 120

How To Small Business Community Interviews 120

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after. I’ve never looked back.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. How do you stand out during and after job interviews?

Trade Shows 150

Trade Shows Community Social Media Resources 150

PRSay

MAY 7, 2021

If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. The Board should reflect the community it represents and advocate for the professionals that comprise it. Advance diversity and advocacy. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. These stories encourage understanding and empathy toward other perspectives.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60