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The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Some constituencies may not be familiar with podcasting, so teach them how to use the technology.

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4 Ways to Engage Your Community

Cision

PR is nothing without community. But to attract new followers, you need to know how to engage with them. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. How can B2B brands take full advantage of social media?

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

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When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. It is who they are and who they look to bring into their community. And that’s not what Equinox is about.”