Critical Mention

FEBRUARY 22, 2019

With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Customer service and Chatbots (15%). Creative skills (26%). Pattern identification and strategy (16%). Where humans outperform AI: Creative thinking (70%). Client services (36%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Use a distribution service. Look internally.

Internal 120

Internal International Customer Service Pitching 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. By Michelle Tisdale.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy?

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. Brian LoSchiavo.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Develop content strategies for larger campaigns/initiatives.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Instead, most complainers fall into several distinct groups with different strategies to handle each. Community Managers. Silence is often the best option, once you are sure it is actually a troll and not a customer.

Social Media 100

Social Media Groups Community Guidelines 100

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: By serving the community, you can win hearts and minds.

Social Media 87

Social Media Media YouTube Creativity 87

Landis PR

MARCH 14, 2022

Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success. Share the story behind the brand and ask questions that give your customers a reason to participate in a dialogue.

Social Media 52

Social Media Consumer Brand Branding 52

Rock the Status Quo

JANUARY 13, 2015

When social media first began to dominate marketing strategies, EVERYONE was new to it and exploring how to use it effectively. You want to build a community by focusing on THEM, instead of you. Think of it as a customer service platform first, and a marketing platform last. Let go of the marketing mindset.

Social Media 100

Social Media Media Facebook B2B 100

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. A business must invest significant resources and expertise to implement a successful online reputation management strategy.

Reputation 62

Reputation Company Engineering Banking 62

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JANUARY 16, 2023

Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy.

Publicity 79

Publicity Community Pinterest Reputation 79

PR 20/20

SEPTEMBER 17, 2019

This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. What is Crisis Management? Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In other words, PR strategies and programs that kickass and deliver big. We managed The Shop’s social platforms, which became the company’s main channel for customer service.

Public Affairs 49

Public Affairs Sports Engineering Local 49

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Beyond PR

SEPTEMBER 8, 2016

When Kristina Halvorson ‘s content strategy session turned to content restraint, I was all ears. By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Think of how this applies to your customer community and content strategy.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

FEBRUARY 11, 2017

For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. I still think it. .

Media 202

Media Storytelling Technology Data 202

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. I provide oversight for his accounts – for creative assets like header or profile images, among other things. Really, check him out if you get a chance.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! A speed round of PR creativity! 5 Tips for Leveraging HARO in your PR Strategy. Not focusing on the PowerPoint. Focusing on teaching.

Interviews 54

Interviews Financial Social Media Crisis 54

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. So, I took a deep look at the strategy for each channel, especially before launching the corporate Facebook page.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Tips for Organizing Your Public Relations Strategy Online. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Improving your public relations strategy doesn’t have to be a time- or money-consuming affair.

Web 40

Web Pitching Local Report 40