prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Customer service and Chatbots (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. By Michelle Tisdale.

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s critical to cutting through a cluttered media environment.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

NOVEMBER 8, 2018

It’s a COMMUNITY play. Case in point: Brands like Microsoft that use Reddit as a customer service channel. So, as a brand, you need to get creative. Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Like using AMAs.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

APRIL 28, 2015

The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). What a story!

Employee 120

Employee Print Customer Service Local 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: By serving the community, you can win hearts and minds.

Social Media 87

Social Media Media YouTube Creativity 87

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Community Managers. Without community rules, topics veer all over the place and a group loses value quickly as a niche resource–the very thing that makes it successful. Kinda fun, too, in a pre-Halloween kind of way.).

Social Media 100

Social Media Groups Community Guidelines 100

Communications Conversations

SEPTEMBER 20, 2016

And, in this case, that means planning and staffing appropriately for community management. You have a big social media ad budget (read: tens of thousands of dollars), and you feel like your creative is fairly solid. Why don’t more brands resource and staff community management appropriately? I just don’t get it.

Social Media 60

Social Media Media Community Customer Service 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Influencer marketing is another trend that’s gaining traction in medical communities. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

PR 20/20

SEPTEMBER 5, 2018

In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. We’re thinking differently. Can we use that infusion of fresh thinking to inspire some of our own?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. The intended outcome is to influence a far greater audience than we are able to engage alone.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. It’s also important to analyze which platform would provide you with the best form of messaging to promote your brand.

Social Media 52

Social Media Consumer Brand Branding 52

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. In other words, PR strategies and programs that kickass and deliver big.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Rock the Status Quo

JANUARY 13, 2015

You want to build a community by focusing on THEM, instead of you. Think of it as a customer service platform first, and a marketing platform last. Immersion in a single focus gives you a comfort level that encourages enjoyment and creativity. Slow down to move faster. I command it!

Social Media 100

Social Media Media Facebook B2B 100

PR 20/20

SEPTEMBER 5, 2018

In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder. See the agenda for a closer look. July 6 - 18, 2020 | Seattle, WA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40