Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed.

Publicity 147

Publicity Newspapers Journalism Energy 147

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 99

Survey Industry Leadership Study 99

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

Communications 128

Communications Crisis Internal International 128

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 200

Writing Communications Marketing B2B 200

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Critical Mention

APRIL 9, 2020

It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Videos are an excellent way to show support in your community via blog posts and videos on your site. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Healthcare 89

Healthcare Radio Sports Video 89

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. When writing about business trends and best practices, though, that can sometimes be difficult. What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. We had to either post a fun picture with our friend, or write a poem / something engaging and funny.

Film 150

Film Social Media Video Writing 150

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

JULY 13, 2016

As a PR person whose sole purpose is to pitch media opportunities, it is hard for me to ever believe that there can ever be a slow news day. Most days, I sit down at my desk and set myself up to be a pitching machine, identifying audiences that I believe will be as passionate about what I am pitching as I am.

Pitching 60

Pitching Employee Local Survey 60

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

MARCH 17, 2014

Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Pinterest 76

Pinterest Small Business Resources Pitching 76

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 93

Publicity Media Advertising Advertising 93

Waxing UnLyrical

MARCH 14, 2014

If you use ALL CAPS you don’t even have to write anything else. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. What are your tips on writing good email subject lines?

Exercises 76

Exercises Writing Facebook LinkedIn 76

Bianchi Biz Blog

APRIL 5, 2021

I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community.

Automotive 67

Automotive Web Meeting Media 67

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. It’s often not WHAT you pitch. Customer Experience Driven By Social Media Intelligence.

Training 40

Training Banking Pitching Writing 40

Prakkypedia

SEPTEMBER 19, 2016

Encourage your client to bring business cards and work on their elevator pitch, if appropriate. The guest list might comprise longstanding customers or suppliers to thank; potential partners the client has not met before; or members of the media who write about your client’s industry sector. Doorway to networking.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Cision

FEBRUARY 17, 2016

Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch.

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. After all, what is a New Year if not a chance to start fresh and break the binds of years past?

Content Marketing 78

Content Marketing Resources Pitching Web 78

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. I obviously liked working with fellow professionals on integrated communications campaigns but all of this was paid media, I sniffily thought.

SEO 120

SEO Engineering Content Marketing Agency 120