OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 64

Pitching Consumer How To Meeting 64

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? Sabrina is a member of the Public Relations Society of America and is in the process of completing an MS degree in Public Relations and Corporate Communications from the New York University School of Professional Studies. Read more.

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. This company makes the key cards that many corporations use to give employees office access. The results found 61% of journalists get 100 pitches a week or more.

Journalism 127

Journalism Media Relations Report Media 127

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”.

Local 216

Local Government Community Corporate 216

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That sounds promising. Propel Raises $4.5 Million Seed Round.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Bianchi Biz Blog

AUGUST 21, 2023

After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. Corporate communicators had to embrace the conversations. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." You’re a “Presence Engineer” for corporate leaders.

Radio 89

Radio Instagram Pitching Interviews 89

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

JUNE 20, 2023

And they all follow each other – it’s a very tight data cluster – a community in the truest sense. Is it a steady stream of pitches to a registration form? That’s where losing something hurts twice as bad as winning it feels good. Journalists just can’t get the same experience on those platforms that they get on Twitter.

Twitter 128

Twitter Survey Journalism Social Media 128

Bianchi Biz Blog

SEPTEMBER 21, 2023

Opportunity: Despite all of this, your company will have up to five days to connect with media at the show – for conversations, demonstrations and more, if you target the right reporters, develop a compelling story and pitch as early as one or two months before the show.

Technology 93

Technology Automotive Mobile Interviews 93

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. We, as PR pros, offer different things.

Publicity 147

Publicity Newspapers Journalism Energy 147

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.

Publicity 174

Publicity Leadership Corporate Agency 174

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. as a management tool to help benchmark and develop communications teams. At Wadds Inc. We use this framework at Wadds Inc.,

Internal 78

Internal International Communications Employee 78

Sword and the Script

JUNE 4, 2022

I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I didn’t know Ned, but I pitched an OPP and he ran it. I was elated. I called it the “Job of the Week.”. Why should comms people answer this survey?

Survey 78

Survey Public Affairs Government Community 78

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I write or pitch media in the mornings, so I am only available beginning at noon daily. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Bianchi Biz Blog

JULY 21, 2022

Opportunity: Despite the competition, your company will have up to five days to connect with media at the show – for conversations, demonstrations and more, but only if you target the right reporters, develop a compelling story and pitch as early as one or two months before the show. Author: Jessica Muzik.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Landis PR

DECEMBER 12, 2022

If you do pitch sustainability to the media, be able to provide data on how these efforts have positively impacted your company. The press will look beyond initiatives and internal communications. Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development.

Financial 52

Financial Government Storytelling System 52

PRSay

JANUARY 9, 2020

And people still faxed pitches! And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Organic reach on social media was also still possible for brands.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Don’t fall for a slick pitch. Do commit for the “long haul.” That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. It could be a way to cut through the clutter since reporters are deluged with pitches. The results?

Survey 95

Survey Industry Leadership Study 95

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Does this mean good old fashion pitching is over?

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. How can you stand out? Want inspiration? Conclusion.

How To 120

How To Media Employee Policies 120