Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. click image for higher resolution).

Technology 169

Technology Publicity Software Pitching 169

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Then, you’ll want to establish clear protocols for handling sensitive information with AI tools.

Automotive 78

Automotive Policies Employee Corporate 78

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Building a sense of community enhances brand loyalty and affinity.

Marketing 78

Marketing Community Trends Technology 78

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 145

Financial Marketing Survey B2B 145

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 59

Radio Pinterest Television Government 59

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

ImPRessions - Crenshaw Communications

MAY 11, 2022

Each event features six stages, 300+ speakers and 100+ sessions, guaranteeing that any attendee will soak up plenty of information about news, trends and best practices. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. IR gives your investors an accurate account of company affairs, which helps them to make informed decisions about whether to invest in your business.

Strategy 78

Strategy Technology Tools Government 78

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. Decentralizing technologies represent an evolution in thought,” she said during a conversation hosted by Brandi Boatner, manager, digital and advocacy communications, IBM.

System 78

System Government Local Technology 78

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Reputation Us

OCTOBER 17, 2022

From ESG to DEI to social justice, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community. Now is a time to have your corporation’s voice heard. Cyber Attacks = Reputation Risks”.

Reputation 78

Reputation Crisis Social Media Corporate 78

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. They’re graphic, and like I said, they contain a lot of personal information. I now live in the Tampa/St. Let’s not post them online.”

Ethics 91

Ethics Healthcare Government Energy 91

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same. Read more.

Social Media 150

Social Media Pitching How To Media 150

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Newsfile

MAY 11, 2023

Changes to Officers and Board of Directors Investors like to keep informed about major company changes. Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The notion that a big screen did not have such an interface was confusing.

Software 85

Software Publicity Technology Data 85

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

Software 126

Software Analytics Technology Video 126

Reputation Us

AUGUST 25, 2022

If 65 percent of Internet users see online searches as the most trusted source of information about people and companies, then neglecting your online reputation by haphazardly engaging with your stakeholders is poor reputation hygiene, indeed. It is described as the “new web,” characterized by decentralization and blockchain technology.

Reputation 78

Reputation Web System Data 78

Stephen Waddington

OCTOBER 9, 2018

Digital communication has become a war zone. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. Democracy should be based on everyone having access to the same information.

Brand 109

Brand Branding Privacy Hotels 109

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event. B2C social channels use a ton of video, images and other media channels. The post Social Media for Consumer vs.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event. B2C social channels use a ton of video, images and other media channels. The post Social Media for Consumer vs.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. PR supports demand generation.

Company 120

Company Banking Education B2C 120

Landis PR

FEBRUARY 27, 2023

Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. In this state, many people fall into social bubbles and information streams that are incredibly narrow and, at times, toxic. How should brands and corporations participate in the conversation when people are sensitive and divided?

Communications 52

Communications Education Google Corporate 52

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164