ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Institute for Public Relations

JANUARY 23, 2023

Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. appeared first on Institute for Public Relations.

Consumer 98

Consumer Case Study YouTube Study 98

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. How to Contact: YouTube: [link]. With over 730,000 users, consuming 2.3

YouTube 62

YouTube Automotive Energy Mobile 62

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

JUNE 4, 2020

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .

YouTube 88

YouTube Examples Exercises Video 88

Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift.

YouTube 101

YouTube Facebook Creativity Social Media 101

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration. Image Source.

YouTube 116

YouTube Brand Branding Video 116

The Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

Social Media 184

Social Media Reddit Media Facebook 184

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. YouTube is axing the public dislike count . A great move by Instagram to make shopping more accessible for consumers.

Social Media 62

Social Media Trends Pinterest Guidelines 62

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. Going live on social media can be an exhilarating experience. However, going live can be nerve-wracking.

Video 62

Video Social Media Media Instagram 62

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

MARCH 19, 2024

I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. Why does this happen? >>> Need an extra pair of hands?

B2B 137

B2B Marketing eBook YouTube 137

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Agility PR Solutions

AUGUST 20, 2018

We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator. The post Facebook’s dominance grows, overtaking YouTube as top video channel appeared first on Agility PR Solutions.

YouTube 68

YouTube Video Instagram Facebook 68

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. A variety of brands and influencers use YouTube Shorts.

Video 148

Video Brand Branding Instagram 148

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” A YouTube video introduces the Tomato Blood Ketchup, which the microsite further describes as “a collectible limited edition 20 oz.

Consumer 99

Consumer Television Course Company 99

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

Report 105

Report Publicity Marketing Pitching 105

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018.

Social Media 66

Social Media Trends Pinterest Instagram 66

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Give credit where credit is due.

Ethics 73

Ethics Social Media Trends Viral 73

PR for Anyone

FEBRUARY 21, 2024

Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information.

Exercises 130

Exercises Social Media Television Comparison 130

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82