Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Identify Relevant Groups, Communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR Fuel

OCTOBER 5, 2020

This makes it easier for your consumers to connect and engage with your product or service. Engage With Your Community. Small businesses are integral parts of the local community. Engaging with that community is a crucial part of small business marketing. Support local not-for-profit organizations.

Small Business 52

Small Business Marketing Local Community 52

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Barbara Rozgonyi on Facebook.

Financial 52

Financial Social Media Banking Media 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

Prohibition

JANUARY 17, 2022

Decide on a process for communicating updates via your website and other online company channels not covered by social media. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. No flashcards or Quizlet or Facebook groups. Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process.

Nonprofit 109

Nonprofit Conference Study Retail 109

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.

Facebook 113

Facebook Social Media Analytics Blogging 113

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Their rising importance can be tied directly to the growing role of software for consumers and businesses. Ad Week: Facebook Holds first Hack Developer Day. Where do they get information?

Software 120

Software Enterprise Groups Course 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Prakkypedia

OCTOBER 24, 2018

Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public. There’s a common thread to that list, of course: social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

PRSay

MAY 16, 2017

This step is the most time-consuming and challenging, but if you do it right, you can save yourself a lot of time and money in the long run. Beatriz Martinez is the public information coordinator for the Clark County Regional Flood Control District where she runs their social media, community outreach program, and internal communications.

Social Media 79

Social Media Government Community Local 79

Prohibition

AUGUST 13, 2019

Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community. Improved brand awareness of your University.

Education 48

Education Social Media Media Community 48

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by John Williams. This book is geared for all levels of marketing professionals. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

MARCH 23, 2018

Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need. Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Help people to help you.

Corporate 86

Corporate Communications Crisis Management Crisis 86

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ” But it’s not just about search.

Company 78

Company Marketing Education Data 78

Waxing UnLyrical

FEBRUARY 17, 2014

Why: Does your local grocery store offer online shopping yet? Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media.

Mobile 77

Mobile Resources Twitter Web 77

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. We took a picture and it was featured prominently in our holiday letter than year.

Insurance 71

Insurance Insurance Healthcare Technology 71

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. Think Local. Sounds easy enough, right?

Brand 52

Brand Branding Media Local 52

PR in High Definition

AUGUST 30, 2016

There is no question that Snapchat has become a social media force to be reckoned with, and even social network heavyweights Facebook and Instagram are feeling the heat. Brands will offer hyper-local advertising and offers based on where and what users are snapping, as well as what searches within the app users are making.

Video 54

Video Mobile Pinterest Advertising 54

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage.

Social Media 128

Social Media Agriculture Marketing Media 128