article thumbnail

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

Community 225
article thumbnail

Bank of America had the biggest brand story in August with community loan scheme

NewsWhip

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Together the articles saw tens of thousands of engagements. .

Banking 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

article thumbnail

Mind Matters: How a Better Headspace Can Help Us Navigate Aging

PR for Anyone

She also shares fascinating information on how our lifestyle and mental headspace can alter how we age, and the negative effects that ageist messages found in consumer products such as greeting cards can have on our mental health. Find us on

YouTube 130
article thumbnail

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385
article thumbnail

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Is Facebook still a good place to invest in social media marketing? Be Helpful. Face it, embrace it, change is good!

Marketing 244
article thumbnail

What is User Generated Content?

5W PR

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Brands can engage with consumers through user-generated content.