ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 108

Media Relations Media Storytelling Report 108

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. When pitching to journalists, focus on customer stories that prove the value of your solution or product. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Ishmael's Corner

DECEMBER 14, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Construction 60

Construction Pitching Storytelling Communications 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

Solo PR Pro

MARCH 1, 2022

Stories are an essential part of how we communicate. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions.

Interviews 99

Interviews Writing Pitching Internal 99

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Often successful PR begins with the perfect pitch idea. There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach.

Blogging 159

Blogging Interviews Storytelling Community 159

ImPRessions - Crenshaw Communications

MAY 29, 2018

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling.

Apparel 160

Apparel Construction Agency Interviews 160

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Planning content in advance brings challenges, but savvy communicators still keep a framework in place. First steps. Different kinds of content.

Pitching 136

Pitching Interviews Video Report 136

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best.

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. By effectively communicating the key selling points and value proposition, businesses can capture the attention and interest of potential customers. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications. The Cision Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. What do you think are the most important skills a communication professional should have? They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

JUNE 8, 2015

It was in this war zone of hopeful aspirations and crushed dreams that I began to see the thread that not only connects these international filmmakers, but also communicators everywhere. In public relations, this lives in the art of pitching. As a result, communicators must quickly get their message across without diluting the story.

Communications 60

Communications Film Guidelines Pitching 60

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon.

B2B 232

B2B Agency Energy Media Relations 232

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Just ask producer Lorne Michaels.

Television 111

Television Writing Storytelling Video 111

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. I thought to myself: “Everything we do is storytelling!”

Crisis 0

Crisis Reputation Study Social Media 0

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. Check out the Q&A interview with Deirdre below! Women Worldwide is all about storytelling at its best.

Radio 100

Radio Interviews Crisis Management Community 100

The Hoffman Agency

AUGUST 10, 2021

There are many similarities between PR and journalism, such as the need for communication and writing skills. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it! This was when I began to realize that PR could be the industry for me.

Journalism 36

Journalism Internal International Agency 36

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. All those ingredients can be met through communications.

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

FEBRUARY 2, 2017

Before that, she worked at MSP Communications as director of feature digital editorial for clients from 3M to Optum and General Mills. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please welcome. Sue Campbell! We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48