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Comparing top 2021 media monitoring vendors

Onclusive

Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Media monitoring must be comprehensive.

Media 370
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market.

Marketing 107
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What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube. It is an innovative means of internal engagement that often spills out onto social media.

Report 203
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

Beyond generating brand visibility, what do you want your PR coverage to communicate? These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Is this a rebrand?

Software 156
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. But after that, it gets more nuanced. When in doubt, find another source to cite. The Check, Please!