Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. The post Using Tech Tools for Maximum PR Coverage appeared first on Crenshaw Communications.

Tools 232

Tools Radio Trends Pitching 232

Communications Conversations

NOVEMBER 17, 2016

However, this is the next big generational group we’ll be marketing to and communicating with in 5-10 years. Because these kids communicate and consume media much differently than the generations before them. Because these kids communicate and consume media much differently than the generations before them.

Communications 60

Communications Mobile Radio YouTube 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. The post PR Secrets For Scoring Great Media Coverage appeared first on Crenshaw Communications.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. PR tech mentions.

Software 154

Software Tools Print Technology 154

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Again, doesn’t this sounds a lot like what advertisers, brands and communicators are demanding and being asked for today? Advertising isn’t dead and it hasn’t really changed that much.

Advertising 190

Advertising Advertising Radio Television 190

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. But after that, it gets more nuanced. When in doubt, find another source to cite.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Users can now: Monitor public Instagram Accounts. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Today’s PR pros are tweeting, posting to Facebook and LinkedIn, uploading video to YouTube and slides to Slideshare before an event has even ended. Plan a traditional and digital media outreach.

Pitching 185

Pitching Survey Video Examples 185

Beyond PR

APRIL 4, 2017

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. I’m excited on how quickly the Cision Communications Cloud is evolving based on the needs of our customers and hope you are too.

Communications 57

Communications Pinterest Print YouTube 57

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Professional communicators need to get to grips with AI It’s too early to identify best practice for AI communication.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape. Expanded content coverage across the globe. About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing. Happy New Year.

Government 103

Government Education Print Ethics 103

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. YouTube is also incredibly vital to advertising. Today, its core remains with celebrities as the faces of major brands. Jolie Shapiro.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JUNE 24, 2017

The Zignal Enterprise platform already brings together an unparalleled combination of traditional news, online and social datasets to give communications and marketing professionals the complete picture of public perception around brands, products and events. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

MARCH 22, 2018

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines.

Media 75

Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 106

How To Media Radio Print 106

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Client: Print Syndicate. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation.

Automotive 80

Automotive Mobile Technology Social Media 80

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. In many ways, the immediacy of social is filling in the gap that traditional print used to serve. Now, a word we’re all tired of hearing, “influencers.” Kamara Ferrell.

Social Media 60

Social Media Media Television Print 60

The Resolution Blog

AUGUST 19, 2019

there was stuff for Snapchat, YouTube, Instagram etc. As with everything, the more joined up and the more communication there is, the better everything is. However, if that’s the case, I’ll be all over YouTube or Instagram to see how many likes it’s getting if I don’t get that information from the production team.

Film 120

Film Instagram Sports Analytics 120

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. If a flaw does make it through the processes, their communication and PR teams might have more notice. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

NewsWhip

MAY 19, 2020

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . Facebook, WhatsApp, and YouTube all featured in the top ten articles. . This received around 830,000 engagements. .

Technology 97

Technology Analysis Privacy Facebook 97

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. The frustration of developing communications that stroke internal egos , rather than customer desires, was another.

Advertising 62

Advertising Advertising Print Study 62