Deirdre Breakenridge

DECEMBER 29, 2021

In the fall semester 2021, I had the honor and pleasure of meeting Professor Jason Mollica’s Strategic Communications class at American University. The goals for the students were to learn about the FEEL model and take the online test to discover their levels of FEEL in their communications and interactions.

eBook 339

eBook Infographics Ethics Study 339

Cision

JUNE 16, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. The post How to Effectively Communicate Your Rebrand appeared first on Cision.

Communications 250

Communications How To Telecommunications Employee 250

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Along the same lines, Google currently offers Gemini Pro in Bard. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

OCTOBER 19, 2015

Communicate. Communication. Communication: PR is a communication function. Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. We need to know: how to write for the web. how to communicate visually. Make payments.

Communications 100

Communications Training Web Analytics 100

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 118

B2B Marketing Survey Software 118

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Improve the quality of your writing. . Good content is based on good writing. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Cision

JANUARY 18, 2018

But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Meanwhile Google currently offers Gemini Pro in Bard. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Learn the essential steps necessary to create festive, impactful communications, inspired by industry leaders. In the body, include detailed quotes and statistics.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Nick Bell is the VP of Marketing Communications at Cision. Key objectives.

Communications 69

Communications How To Telecommunications Employee 69

Burrelles Fresh Ideas

JUNE 27, 2023

He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon. Start with a strong headline and opening paragraph that effectively communicates the most important information. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Once you’ve finished writing your release, it’s time to send it out to the world.

Writing 72

Writing Product Launch Infographics Pitching 72

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

5W PR

MAY 24, 2021

Straightforward writing. This technique boosts credibility and communicates information efficiently so the reader understands the message quickly. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Add tweets.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Buzzstream

DECEMBER 5, 2023

I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!” Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. What should you write?

Infographics 62

Infographics Pitching Writing Blogging 62

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JUNE 6, 2017

If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Today, most entries can be submitted online, but beware; if you save as you go and return to the entry, reread in its entirety to make sure the writing is consistent and correct.

B2B 168

B2B Video Exercises Infographics 168

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved. To sum it up, help the journalist help you.

Pitching 140

Pitching B2B Infographics Study 140

Critical Mention

JANUARY 3, 2018

Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). SocialChorus/FirstUp announced an email tool for internal communications. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. “The

Software 94

Software Banking Technology Data 94

Beyond PR

JANUARY 24, 2017

Write for your reader first and search second in order to convey your message as clearly as possible. When in doubt, the Inverted Pyramid format is a good concept to remember when writing. Make sure you’re supplying the text, photos, videos, infographics, etc., Identifying consumer, professional, investor, etc.,

Writing 40

Writing Infographics Radio Mobile 40

Cision

MAY 26, 2016

What are some of the biggest communication challenges facing financial brands today? Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations. It’s no secret digital has changed the way we communicate.

Financial 168

Financial Infographics Pitching Consumer 168

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Write questions clearly and consistently, so all respondents will interpret them the same way. The post How To Make PR Surveys Work Harder appeared first on Crenshaw Communications.

Survey 120

Survey How To Construction Data 120

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Reframe it for a new audience. Find a timely twist.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Email – a popular means to communicate with existing customers. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics.

How To 113

How To Media Print Infographics 113