Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Improve the quality of your writing. . Good content is based on good writing.

Infographics 157

Infographics Writing Tools Google 157

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Naturally, we were thrilled at such a prestigious media mention and shared this article with our followers.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.

Social Media 117

Social Media Study Blogging Company 117

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. In communications, concepts are more accessible to our brains when presented visually. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!”

Infographics 62

Infographics Pitching Writing Blogging 62

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. For example, here are the guest post guidelines from the Hubspot blog. If you’re interested, I can write this article for you. If you miss those guidelines, don’t expect your email to get read.

Pitching 87

Pitching Infographics Survey Resources 87

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

5W PR

MAY 24, 2021

Straightforward writing. This technique boosts credibility and communicates information efficiently so the reader understands the message quickly. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Add tweets.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. This is where communication comes handy. In general, communication teams collaborate with influencers, including journalists and bloggers, who can increase the value of their content by amplifying reach.

Infographics 120

Infographics eBook Content Marketing Video 120

Critical Mention

JANUARY 3, 2018

Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Along the same lines, Google currently offers Gemini Pro in Bard. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Blog post explaining new changes. Start with your employees. Key objectives.

Communications 69

Communications How To Telecommunications Employee 69

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Stephen Waddington

SEPTEMBER 4, 2018

It’s a powerful form of communication for trusted organisations. Digital examples of owned media include email, blogs, graphics, videos and websites. Email – a popular means to communicate with existing customers. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model.

How To 113

How To Media Print Infographics 113

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Meanwhile Google currently offers Gemini Pro in Bard. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. Learn the essential steps necessary to create festive, impactful communications, inspired by industry leaders. In the body, include detailed quotes and statistics.

Examples 116

Examples Energy Retail Product Launch 116

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Infographics 103

Infographics Radio Instagram Sports 103

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Find a timely twist. Who knows?

Content Marketing 162

Content Marketing Infographics SEO Video 162

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Politics complicated PR and business communications.

Survey 176

Survey Marketing B2B Study 176

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 108

Brand Branding How To SEO 108

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Their beautifully designed platform tracks all your important PR activities, streamlines communications and helps you intelligently manage your most important asset: your media relationships. social shares, blog sign ups, whitepaper downloads, demo requests). Hemingway App.

Tools 125

Tools Analytics Software B2C 125

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. Improve your writing by grabbing your latest press release and playing bingo! .’ Thus, #PRBingo was born. Will you try your hand at #PRBingo?

Infographics 60

Infographics Data Writing Agency 60

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This role is where “the buck stops” as far as key client communication and quality-control are concerned. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136

Agency Analytics Creativity Social Media 136

Flack's Revenge

MARCH 4, 2015

It is about communicating clearly and powerfully. Time your Communications. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Blog early for links, on the weekend for comments. Weekend stories get shared more.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93