The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. The post 6 Ways To Break Through The Noise In PR appeared first on Crenshaw Communications.

Pitching 140

Pitching B2B Infographics Study 140

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Nick Bell is the VP of Marketing Communications at Cision. Start with your employees. Key objectives.

Communications 69

Communications How To Telecommunications Employee 69

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the biggest communication challenges facing financial brands today? It’s no secret digital has changed the way we communicate. Don’t forget that!

Financial 168

Financial Infographics Pitching Consumer 168

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Set rules for communication. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? Write a perfect (personalized) pitch. Keep it short, sweet and to the point, just like any other PR outreach communication.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. Also important?

Survey 136

Survey How To Construction Data 136

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Beyond PR

JANUARY 23, 2018

But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. Every action a business takes or communicates ought to trace back to those messages. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

5W PR

JUNE 25, 2018

For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. Or instead of a video, offer up an exclusive CEO interview instead. Private Company?

Financial 99

Financial Video Guidelines Infographics 99

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. What Does PR Stand For?

Publicity 63

Publicity Small Business Advertising Advertising 63

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Make sure you put pen to paper and write down your content marketing strategy! Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process.

Television 40

Television Corporate Infographics Radio 40

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? For Starters, It’s Still About Communications. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams. The result?

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? Say You’re Sorry.

Web 40

Web Pitching Local Report 40