Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. billion PR software market.

Software 93

Software Banking Technology Data 93

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month.

Education 112

Education Employee Measurement Agency 112

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 89

B2B Report Survey Marketing 89

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, advertising is usually a one-way communication. PR can shine beat in B2B tech. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. 7 best PR uses for video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. The post PR’s Top Tech Tools appeared first on Crenshaw Communications.

Tools 147

Tools Radio Data Instagram 147

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. DesignerPics. Haute Chocolate. Manage and scale your social sharing.

Infographics 157

Infographics Writing Tools Google 157

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Good writing is good communication, and we should all strive to make every piece of content a minor gem. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Cision

OCTOBER 16, 2017

As the largest earned media software provider, we know accuracy is an issue, and we’re always working to improve our database with the end goal of providing the most value for journalists, influencers and our customers. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Enter PR software*. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Landis PR

AUGUST 23, 2021

Landis Communications Inc.’s s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics.

Meeting 69

Meeting Media B2B Transportation 69

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. My friends know that I work in public relations. In my experience, employees from Communications department spend their lives performing the following functions: 1. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). But more importantly my 3 year old son loves trucks and shouts “diggers!” Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 103

Software Reddit Marketing Survey 103

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Here are ways to maximize a public relations budget. Survey results can easily become infographics or the centerpiece of a customer newsletter. It’s a win-win for the brand and the publication, and a little goes a long way. The post 7 Ways To Get The Most From Your PR Budget appeared first on Crenshaw Communications.

Infographics 149

Infographics Retail Resources Employee 149

5W PR

JANUARY 6, 2021

Invest in a tool that will deliver APR (application programming interface) by gathering customer information from other sources and even place them in emails to help tailor communications. To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary.

Mobile 88

Mobile Infographics Consumer Software 88

Contently - Strategy

JUNE 11, 2020

They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

SEPTEMBER 15, 2021

They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. There’s a tool for that The market for technology in marketing and public relations is exploding. He’s a journalist turned PR practitioner who has worked all over world.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Source: Papa John''s ).

Social Media 48

Social Media Marketing Media YouTube 48

Shift Communications

SEPTEMBER 18, 2017

Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132