Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. billion PR software market.

Software 92

Software Banking Technology Data 92

Burrelles Fresh Ideas

OCTOBER 17, 2023

How public relations can help with cybersecurity awareness Public relations pros can play a pivotal role in helping organizations spread the message about National Cybersecurity Awareness Month. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 110

Education Employee Measurement Agency 110

5W PR

DECEMBER 23, 2022

The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content.

Instagram 78

Instagram Infographics Trends Software 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In this era of two-way communications, public relations is a better tool for engagement with stakeholders.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

JUNE 28, 2018

If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. I can’t imagine spending a quarter-million dollars on software without bothering to see what the vendor has to say for themselves first. >>> Try our services.

B2B 111

B2B Consumer Marketing Survey 111

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

DECEMBER 28, 2023

For instance, you can filter by Publication Date to find the most recent content and active blogs for outreach. Canva is a super simple yet powerful tool that helps create visually appealing content like infographics, diagrams, and other post images to take your content to the next level.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. DesignerPics. Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Technology never sleeps!

Tools 147

Tools Radio Data Analytics 147

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). The Inbound Approach can work for public relations as well as sales – it’s content centric though.

Infographics 105

Infographics Software Video Employee 105

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. I also think it’s wacky when I get asked to publish an infographic.

Meeting 69

Meeting Media B2B Transportation 69

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. We recommend pitching your posts to industry publications hungry for guest content. A successful outcome? Don’t worry about comments.

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. Enter PR software*. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Cision

OCTOBER 16, 2017

As the largest earned media software provider, we know accuracy is an issue, and we’re always working to improve our database with the end goal of providing the most value for journalists, influencers and our customers. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year.

Media 149

Media Pitching Data Technology 149

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. 69% of people have been convinced to buy a piece of software or application by watching a video. Infographic via Deposit Photos. Written by Michelle Kane. How are you using video? 76% say it helped them increase sales.

Video 57

Video Marketing Mobile YouTube 57

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. An example comes from B2B software, of all places. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Copywriting. Clients benefit from this as well.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor. Read more: How Big is the Market for PR Software? Click To Tweet. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

OCTOBER 31, 2017

Public relations. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

JULY 17, 2017

First “how to guide” for public relations. The first to combine media databases with PR software. III in order to become a publicly listed company, and on June 30th we went public and became the only publicly traded earned media platform (and the second largest tech IPO of 2017). First press release mailing services.

Infographics 64

Infographics Software Agency Company 64

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). So, what marketing resources do you turn to on a daily basis? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53