Deirdre Breakenridge

APRIL 5, 2019

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Cision

FEBRUARY 29, 2016

They need to rethink how they communicate with their audiences. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Here are four ways to revamp your communication and attract new members: 1.

Communications 120

Communications How To Infographics Policies 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

Cision

JANUARY 18, 2018

But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Nick Bell is the VP of Marketing Communications at Cision. Start with your employees. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. DOWNLOAD THE PDF.

Infographics 150

Infographics Course Survey Agency 150

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Set rules for communication. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved. General rule of thumb, if a visual makes sense for the story, go for it.

Pitching 140

Pitching B2B Infographics Study 140

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JUNE 11, 2021

Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content. What are some best practices for other communicators?

Publicity 158

Publicity Social Media Report Fashion 158

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the biggest communication challenges facing financial brands today? It’s no secret digital has changed the way we communicate. Don’t forget that!

Financial 168

Financial Infographics Pitching Consumer 168

Burrelles Fresh Ideas

JUNE 27, 2023

He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon. Start with a strong headline and opening paragraph that effectively communicates the most important information. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.

Pitching 136

Pitching Print Survey Local 136

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? Keep it short, sweet and to the point, just like any other PR outreach communication. Provide original reporting and data?

Pitching 58

Pitching Media Journalism Data 58

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Also important?

Survey 136

Survey How To Construction Data 136

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Newsletters: Regular email communications in the form of newsletters enable direct communication with subscribers, fostering relationships and providing valuable updates or content.

B2C 52

B2C Case Study B2B Content Marketing 52

MaccaPR

NOVEMBER 20, 2018

As more marketers adopt the fill-out-this-form techniques of inbound marketing, the habit has crossed over into how corporate communicators interact with media. Pictures often boost readership for a story online, and having background information available reduces the need to waste people’s time with basic questions in interviews.”

Mobile 91

Mobile Corporate Survey Web 91

Beyond PR

JANUARY 23, 2018

But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

5W PR

JUNE 25, 2018

For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr.

Trends 100

Trends Media SEO Analytics 100

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. Every action a business takes or communicates ought to trace back to those messages. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. > The word photo offers a big boost. >

B2B 60

B2B Pitching Survey Study 60

Beyond PR

OCTOBER 5, 2016

Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. Or instead of a video, offer up an exclusive CEO interview instead. However, their preference still is for companies to communicate financials in the news release. Private Company?

Financial 99

Financial Video Guidelines Infographics 99

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117