Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Infographics 150

Infographics Course Survey Agency 150

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 95

Small Business Writing Engineering Infographics 95

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. To sum it up, help the journalist help you. Have an engaging pitch.

Pitching 140

Pitching B2B Infographics Study 140

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? Write a perfect (personalized) pitch. For example, are you going to publish a press release first? Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Wilde should play to a national TV audience. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. Also important?

Survey 136

Survey How To Construction Data 136

Sword and the Script

JANUARY 14, 2017

He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight.

B2B 60

B2B Pitching Survey Study 60

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop.

Video 84

Video Engineering Financial Infographics 84

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. Or instead of a video, offer up an exclusive CEO interview instead.

Financial 99

Financial Video Guidelines Infographics 99

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. However, you still have the problem of credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. In terms of getting noticed? Media’s Executive Editor of Content Strategies appeared first on AirPR.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69