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How to Effectively Communicate Your Rebrand

Cision

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. The post How to Effectively Communicate Your Rebrand appeared first on Cision. Conclusion.

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Healthcare Communication Strategies During Pandemic

5W PR

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

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How to Effectively Communicate Your Rebrand

Beyond PR

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Nick Bell is the VP of Marketing Communications at Cision. Start with your employees. Conclusion.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Public relations , or PR, is the process of communicating with your public or audience. It might mean providing quick tips in a video or on an infographic. As stated before, public relations is all about communicating. It may be a literal space like a billboard or a section of a newspaper or magazine page.

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Skills Entry-Level PR Hires Should Have

Journalistics

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience. The more “real” work you can show, the better.

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Five Questions about Newsjacking with David Meerman Scott

David PR Group

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

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