MaccaPR

NOVEMBER 20, 2018

How This Newsroom Feature Will Torment the Media: Say a writer wants to praise your company in the pages of the Wall Street Journal, BusinessWeek or Forbes. As more marketers adopt the fill-out-this-form techniques of inbound marketing, the habit has crossed over into how corporate communicators interact with media.

Mobile 91

Mobile Corporate Survey Web 91

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. Every action a business takes or communicates ought to trace back to those messages. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 118

Social Media Study Blogging Company 118

PR 20/20

MAY 23, 2017

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Contently - Strategy

APRIL 24, 2019

It’s your job to show them the value, communicating why content can make a difference for your companies. I interviewed all the people who would be stakeholders in our work,” she told us. “I Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

JUNE 5, 2024

So, communication is an excellent arena for them to play and ideate in. Results: The survey tapped into something special because it ended up with over 800 LRD, including coverage from the New York Times, Wall Street Journal, TimeOut, ArsTechnica, and foreign sites like Observatório docinema and El País. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. It was a communication revolution. You should not start with three pages of A4, but a tweet, an infographic or a video. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. So let’s get started! Call to action (CTA). Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. Soon enough, I was arranging interviews through Twitter DMs and sending out our key announcements through social media instead of other platforms. Click here for details!

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. And so it is with great pleasure, I bring you another edition of the Off Script interviews series.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48