Onclusive

JULY 13, 2021

NEO Messaging applications for communications & PR pros. Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Leverage technology to enhance the attendee experience. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 3, 2024

Picture a game-changing new app like Payoneer that could shake up an entire industry. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Without recognition, this breakthrough remains cloaked in digital obscurity.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? In technology PR work, there is no shortage of land mines. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Onclusive

MAY 24, 2017

Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Presspage

SEPTEMBER 10, 2020

A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

A new, three-page tip sheet from Ragan Communications and PressPage is a quick way to find out whether your newsroom is up to snuff. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. The post 7 Common PR Mistakes Startups Make appeared first on Crenshaw Communications.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications. Host an intimate, high-impact panel.

Leadership 149

Leadership Product Launch B2B Software 149

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Building and Maintaining Relationships A key part of any media relations strategy is building and maintaining relationships with key journalists and influencers in the industry.

Company 52

Company Real Estate Strategy Publicity 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

A new wearable device that lets you access help in an uneasy situation is more compelling than “an industry-leading solution that leverages disruptive technology.” Keep your ear to the ground and leverage what’s going on in the world and your industry, to increase potential coverage. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. The post Shooting Down Misconceptions About B2B PR appeared first on Crenshaw Communications.

B2B 120

B2B B2C Product Launch Creativity 120

Cision

OCTOBER 28, 2016

You want your product launch to be just right, but you worry that it won’t be. Use this as impetus to learn everything you can about your industry, about other players, and about technologies that can make you more competitive. Overcome your marketing fears with Cision’s communications lifecycle framework.

How To 120

How To Product Launch Technology Strategy 120

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Below are five factors Landis Communications uses to determine whether a story will hold interest: . How does it track what is happening in the rest of the world, your industry, your customer’s region? .

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The entrepreneurial culture of many technology-driven industries and the growth of “lean” startups has given rise to “discovery-driven planning” for business situations that represent uncharted territory. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

Writing 130

Writing Comparison Product Launch Leadership 130

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s a massive following on social, expertise, technology, or something else – leverage these assets to drive the partnership.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) For starters, many clients have trusted, long-standing relationships with industry publications, and it can be disruptive to insert the PR firm as an intermediary.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Next week: Announcing $100 billion funding round. Share your thoughts below!

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. When it comes to the media relations piece of communications, having the right journalist contacts is useful. The post The Worst Stereotypes About PR People appeared first on Crenshaw Communications.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It becomes a more collaborative approach.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Collect industry research during the initial stages of your campaign. You can use the market research data to improve your company’s communication. Segment your audience based on behavior, demographics, and location.

Creativity 106

Creativity Data Measurement Product Launch 106

Critical Mention

SEPTEMBER 3, 2018

Once you have your profile set up, posting educational, relevant content related to your industry will appeal to your current and prospective audience. You can discover powerful industry insights. Keeping on top of your competitors and industry is imperative to your organization’s long-term success. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60