Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Differentiate and prepare your communications appropriately. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own).

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 14, 2024

Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Write unique alt text for each image. In addition, accessibility can be required by law.

Social Media 93

Social Media Media Video SEO 93

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Onclusive

JUNE 28, 2017

“One of our best practices is reporting in a way that shows a clear return on investment for 3M activations, which ensures that the results tie back to the business objective and communications strategy,” said Branch. Adhere to internal communications guidelines when possible. Demonstrate connectivity. Less is more.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

B2B 103

B2B Twitter Brand Branding 103

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. without nofollow, sponsored tags) is technically against Google’s guidelines and will be marked as spam. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 139

Survey Measurement System Education 139

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Shift Communications

AUGUST 25, 2017

To test this process, we wanted to see what type of communications-related content resonates. With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. Numbers do not lie! Owned content can be a cornerstone for a successful company. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It helps guide your organisation when it comes to writing.

Writing 60

Writing Guidelines Corporate Web 60

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. There are currently numerous communities within the CIPR that are under served.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

AUGUST 15, 2017

During my internships, I was able to try my hand at many tasks including writing, research, design, photo/videography, and project management. Even at a campus job unrelated to my field (I made a lot copies there) I had opportunities to practice certain skills, like designing posters and writing.

Meeting 114

Meeting Guidelines Writing Local 114

Waxing UnLyrical

APRIL 5, 2013

There have been a number of tenders [Ed: basically RFPs] for integrated marketing communications services to which we have responded. Developing a brand identity, writing brand guidelines, or developing a message matrix seem like a waste of time when you could be plastering town with your ads now.

Government 87

Government Guidelines Course Travel 87

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Solo PR Pro

MARCH 1, 2016

Poor communication – do they not ask any questions or give a straightforward answer when they’re questioned? When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

Guidelines 40

Guidelines Construction Employee Policies 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you! Wanna Subscribe?

Facebook 63

Facebook Twitter Measurement Blogging 63

Contently - Strategy

DECEMBER 1, 2022

It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. A value proposition is simply written text that communicates your value using your USPs as a foundation. Write a company mission statement based on your findings. Write your one-liner.

Strategy 138

Strategy Brand Branding How To 138