PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. His reputation has been especially damaged by claims of wealth hoarding. With effective executive communications, Jassy really can be the figure that Bezos never was. Amazon’s comms team is probably relishing shaping Jassy’s reputation.

Communications 71

Communications Reputation Energy Leadership 71

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led. Standards and policies should be proactively developed as well.

Publicity 126

Publicity Ethics Government Policies 126

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. For a more in-depth look at PR Attribution, download our free eBook. What PR Attribution brings to the table. How to implement PR Attribution.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Beginning a PR campaign is just the impetus these businesses need to assess all external communications materials and get everything up to speed.

Company 120

Company Guidelines Leadership Financial 120

Stephen Waddington

APRIL 24, 2018

The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1. To align communication strategies with organisational purpose and values 2. To identify and address communication problems proactively 3. To build and enhance organisational reputation 7. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. You manage the crisis and you manage it well. 21, at 2:40 p.m.

Crisis 87

Crisis Internal International Conference 87

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. I recommend exploring the work of AMEC and practical cases from the Government Communication Service if you want to explore this area further. ??

Marketing 81

Marketing Measurement Government Report 81

PRSay

APRIL 6, 2018

Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. The long-standing crisis playbook rule is to “address all stakeholders with empathetic and authentic communications.”. Download your free copy of “The New Rules of Crisis Management” here.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The full report is ungated and freely available for download.

Software 86

Software Pitching Internal International 86

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Given this expansion, communicators must reconsider content distribution strategies. 3) Thought Leadership. About Ashley Tucker.

Strategy 72

Strategy Education Resources Examples 72

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Ensure that you are straightforward and realistic when communicating with journalists in order to maintain an honest relationship. Find out what the journalist wants and how best you can provide it to them.

Local 90

Local Social Media eBook Meeting 90

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.” ” Download a 5-Step-Guide to do a dry run for your crisis communications.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. Finally, if you like the typical downloadable transcripts I typically post, here’s the #measurePR transcript for Feb. And much more.

Handbook 80

Handbook Measurement Analysis Local 80

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Guest Post by Dan Beltramo.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Enterprise Viral 369

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. What content are they reading and downloading? Offer consumable content …. No clue what keywords you want to be found for?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. One has to do with the free speech element of the First Amendment.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Who is your audience? Not a Solo PR PRO Premium member yet?

How To 40

How To Guidelines Pitching Writing 40

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. It’s the primary tool for day-to-day communication within the organisation. The intranet is the unsung hero amongst PR channels. Top-down.

System 52

System Employee Meeting Internal 52

PR Conversations

AUGUST 4, 2011

Going into an event with the knowledge, confidence and empowerment to speak about (or demonstrate) the organization’s core DNA (which should be consistently described in existing communication vehicles, channels and relationships). Doing this effectively enhances your personal reputation, in addition to that of your organization.

Publicity 40

Publicity System Report Reputation 40

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. “Reputation Monitoring,” etc.)

Measurement 52

Measurement Communications Survey System 52

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. However, the benefits of responsibly sharing your personal life extend beyond the communications industry.

Social Media 120

Social Media Media Reputation Training 120

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Download a copy of the report here. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

Presspage

AUGUST 15, 2017

the importance of online reputation management. thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Download our latest eBook! the importance of measurability.

Technology 115

Technology Big Data Video Data 115