NewsWhip

MARCH 14, 2022

The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. Reputation reclaimed. Download the free ebook here to hear from more comms leaders.

Reputation 78

Reputation Study Crisis eBook 78

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. The post Newsjacking: How Brands Can Use Current Events To Make News appeared first on Crenshaw Communications.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

JUNE 17, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation Internal 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MARCH 26, 2021

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. What a few years it’s been for Public Relations.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Resources Reputation Corporate 195

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. His reputation has been especially damaged by claims of wealth hoarding. With effective executive communications, Jassy really can be the figure that Bezos never was. Amazon’s comms team is probably relishing shaping Jassy’s reputation.

Communications 71

Communications Reputation Energy Leadership 71

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Below are steps you can take to demonstrate the value that your communications team brings to your business at a moment’s notice.

Measurement 195

Measurement Data Reputation Storytelling 195

Melissa Agnes

MARCH 1, 2015

And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms? Download this file (right-click and choose “save as”).

Reputation 124

Reputation Trends Crisis Management Mobile 124

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? What metrics are communicators tracking? What metrics are communicators tracking? 9) Conversions / registrations / downloads: 33%.

Measurement 122

Measurement Communications Survey Web 122

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. Integration of marketing and communications is situation The role of marketing and public relations within an organisation is highly situational. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

ImPRessions - Crenshaw Communications

MAY 28, 2020

Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers. A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits.

Strategy 287

Strategy Media Measurement Product Launch 287

Landis PR

OCTOBER 30, 2023

Download the AI compliance checklist for PR pros now. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Click the image to download a printable PDF.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Ethics in Public Relations – discussed PR professional values, unethical communication behaviors, and the unethical practice of ‘greenwashing.’ Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Giving back to your community can be a big boost to your brand.”.

Local 216

Local Government Community Corporate 216

Buzzstream

JANUARY 26, 2024

Non-compliance will lead to email rejections and damage your sender’s reputation. Use a TLS connection for sending email If you’re using a reputable email service provider, it’s very unlikely that you need to worry about this. Most reputable providers will format it correctly. To Recap: Download the PDF here.

Google 133

Google Guidelines SEO Reputation 133

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. For a more in-depth look at PR Attribution, download our free eBook. What PR Attribution brings to the table. How to implement PR Attribution.

Tools 170

Tools eBook System Data 170

Deirdre Breakenridge

SEPTEMBER 21, 2015

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Publicity 150

Publicity Corporate Tools Agency 150

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Melissa Agnes

MARCH 15, 2018

I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. How Jordan and his team leveraged monitoring tools to help expand the reach of their crisis communications. Running time: 47:20. About host, Melissa Agnes.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PR in High Definition

JANUARY 26, 2022

Businesses are being scrutinised more than ever for their action on climate change and must therefore ensure that their operations are consistent with what is being communicated externally. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters). Link Reputation. Use Smaller Lists. Text Only = Okay. Text + Image = Okay.

How To 0

How To Reputation Report Marketing 0

Stephen Waddington

APRIL 24, 2018

The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1. To align communication strategies with organisational purpose and values 2. To identify and address communication problems proactively 3. To build and enhance organisational reputation 7. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. You manage the crisis and you manage it well. 21, at 2:40 p.m.

Crisis 90

Crisis Internal International Conference 90

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118