Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

PRSay

MARCH 7, 2019

You convinced your executive team to purchase an app and go mobile with communications. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Here are five tips to help you successfully launch an employee communications app. You did it!

Employee 126

Employee Communications Mobile Internal 126

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 134

Technology Study Communications Survey 134

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Katie Watson.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Melissa Agnes

FEBRUARY 22, 2015

In fact, our body language – that second conversation – speaks very loudly to the unconscious mind of those we’re communicating with. When you have the weight of high stakes communication on your shoulders, you absolutely want your presence, gestures and body language to affirm your words, rather than oppose them.

Leadership 113

Leadership Crisis Crisis Management Training 113

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Let’s hope good old American inventiveness and business leadership will help us rebound in 2021. The administration never seemed to have a clear strategy for managing COVID, and its communications was rife with mixed messages and a disastrous politicization of basic protective measures like use of face coverings. The PR Best.

Healthcare 379

Healthcare Reputation Mobile Conference 379

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

JUNE 16, 2020

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. click any image for higher resolution) 105 Communication Views on Storytelling We asked: What does storytelling mean to you? Yet storytelling can mean different things to different people.

Storytelling 131

Storytelling Communications Survey Case Study 131

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance.

Consumer 195

Consumer Publicity Media Analysis 195

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? Good executive communications will be critical to achieving that. I would be.

Communications 71

Communications Reputation Energy Leadership 71

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Below are steps you can take to demonstrate the value that your communications team brings to your business at a moment’s notice.

Measurement 195

Measurement Data Reputation Storytelling 195

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

Deirdre Breakenridge

MARCH 12, 2019

When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate.

Infographics 246

Infographics Ethics Video Social Media 246

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Scott Public Relations

FEBRUARY 1, 2019

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Stephen Waddington

MAY 26, 2019

It’s too early to identify best practice for AI communication. This includes exploring the impact of AI on society and the communication workflow. These are the headlines from the Communicating Artificial Intelligence Survey 2019. This is the second AI report by the Centre for Strategic Communication Excellence.

Communications 74

Communications Survey Tools Data 74

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To offer organisational leadership 10.

Tools 115

Tools Publicity Ethics Google 115

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. They’re doing communications better than we do.

Education 94

Education Resources Interviews Study 94

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. To learn more, download the full whitepaper here. . Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . Know When to Tell Your Story and Create a PR Plan.

How To 221

How To Media Training Storytelling Financial 221

PRSay

MAY 3, 2024

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here.

Public Affairs 86

Public Affairs Local Survey Resources 86

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. There are many PESTLE analysis templates available online. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 108

Marketing Newspapers Print Local 108

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led. Standards and policies should be proactively developed as well.

Publicity 126

Publicity Ethics Government Policies 126

Bianchi Biz Blog

NOVEMBER 30, 2023

What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership. Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 76

Ethics Communications Agency Technology 76

Sword and the Script

MAY 14, 2024

Indeed, I’ve seen several new job requisitions of interest to communicators: partner communications and internal communications. click image for higher resolution) * * * The Spring 2024 edition of The CMO Survey is freely available for download. The survey polled 292 marketing leaders.

Survey 103

Survey B2B Marketing Software 103

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. Today, customers are able to remove information and communication that they find of little value or annoying with near surgical precision. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

Tools 170

Tools eBook System Data 170

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. Download a copy of the report here. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Our Measurement Vendor Selection Guide begins below.

Measurement 52

Measurement Communications Survey System 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159