Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR in High Definition

FEBRUARY 25, 2016

The death of print media has been speculated for years now, but Trinity Mirror is taking a punt and unveiling a new Monday-to-Friday newspaper, The New Day, from 29 February. The post Mirror mirror on the wall, is this not the death of newspapers after all? appeared first on Firefly Communications.

Newspapers 48

Newspapers Print Communications Media 48

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 7, 2019

What did your time in the military teach you about communications and relationships? The definition of a good relationship is trust. Some communication would have helped us understand our respective missions, but that wasn’t going to happen. Knowing your subject can be one of the most challenging aspects of communications.

Public Affairs 150

Public Affairs Publicity Newspapers Storytelling 150

Deirdre Breakenridge

SEPTEMBER 8, 2015

The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. He will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication. See” you on the 15th!

Ethics 150

Ethics Community Newspapers Education 150

Stephen Waddington

OCTOBER 18, 2018

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Its newsworthiness depends on the subject and relevance to stakeholders. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. ” Run an ad in a newspaper and it needs to be labeled as an ad. ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Technology has changed communication behaviors, too. Again, think about how you communicated 10 years ago.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

AUGUST 24, 2021

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. On the 2021 JOTW Strategic Communications Survey , my colleague Ned Lundquist and I asked 300 communicators about their views of sponsored content.

Pitching 114

Pitching Media Relations Survey Advertising 114

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Switching careers after 25 years is definitely a challenge.

Journalism 120

Journalism Newspapers Writing Report 120

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. appeared first on Firefly Communications. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Local 62

Maxim Behar

JANUARY 17, 2024

In our effort to improve the communication between employer and candidate, we asked in our latest survey about the challenges in the workplace: At what age did you start your first job? - Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend.

Survey 64

Survey Study Course Financial 64

Maxim Behar

AUGUST 4, 2022

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. We've talked a lot about this topic here in this studio, it's a really great communication revolution. It's about all the communication in those few months and nothing else.

Ethics 52

Ethics Newspapers Government Television 52

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring? What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

DECEMBER 22, 2021

Not only did it fail to publish an investigation report and communicated very little, far too late, its positioning on the matter appeared worrying – which it may not have been, but unfortunately its comms suggested so. When it comes to managing a crisis, honesty, clear communication, and action are incredibly important.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

JULY 28, 2015

When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared. With Visible Intelligence, Waterhouse not only guides their current clients’ social communication but uses the feature as a market differentiator to attract more and larger clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Ishmael's Corner

SEPTEMBER 28, 2014

The influence of journalists remains as important today as when I started in the communications business. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Prohibition

AUGUST 15, 2022

1 on Twitter, every newspaper covered it and MP's weighed in. Political communications have been notoriously bad since the start the pandemic and with Boris Johnson and a number of other cabinet ministers breaking their own rules – it is easy to see how this quickly turned into a PR crisis, with the whole nation outraged.

Crisis 62

Crisis Viral Government Crisis Communications 62

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Definitely. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Solo PR Pro

JULY 5, 2022

Janet Falk, Falk Communications and Research. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Nothing starts without coffee.

Meeting 98

Meeting Writing Pitching Case Study 98

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). So again, TC isn’t the biggest, but it’s definitely on the list and it’s definitely read by a powerful audience (here’s an example of a story I recently helped place on TalentCulture.).

How To 79

How To Media YouTube Twitter 79

Cision

APRIL 27, 2016

Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. Everything is much more data- and insights-driven, and the definition of influence is changing. What are communication professionals doing differently today?

Real Estate 120

Real Estate Television Technology Agency 120

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” In the science of advertising, the time and space through which a company can communicate is limited to 30 seconds or a few column inches.

Advertising 108

Advertising Advertising Newspapers Education 108

Maxim Behar

MARCH 27, 2024

All these things were written in newspapers and said in television studios about how they would come into place. I think they couldn't handle it communication-wise. None of these respected people and politicians could handle it communication-wise. In one way or another, the guys couldn't handle it. That's the big drama.

Government 64

Government Interviews Television Newspapers 64

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

PR Fuel

OCTOBER 26, 2021

In short, the answer is a definitive “yes.” As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services. Your message can be communicated via newspaper articles, the radio, social media networks, and more.

Writing 100

Writing Small Business Consumer Reputation 100

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. Media outreach, at its core, has always been about communicating a message to a key audience, right?

Media Relations 60

Media Relations Media Newspapers Print 60

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. Assuming then that Google removes Google News in Europe, the impact to marketing and communication professionals will be huge. appeared first on Firefly Communications.

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Google Newspapers Financial Web 84

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Copyright © Mora Communications Inc. The post PR for Psychotherapists appeared first on Mora Communications. Advertising can be effective but it can also be costly and unpredictable.

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

NOVEMBER 28, 2017

For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. PR Secrets | Copyright © Mora Communications Inc. The post PR’s #1 Secret appeared first on Mora Communications.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Prohibition

DECEMBER 22, 2021

Not only did it fail to publish an investigation report and communicated very little, far too late, its positioning on the matter appeared worrying – which it may not have been, but unfortunately its comms suggested so. When it comes to managing a crisis, honesty, clear communication, and action are incredibly important.

Crisis 62

Crisis Instagram Social Media Facebook 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100