Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. Great news: It’s a free download! Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care).

Social Media 120

Social Media How To Media Customer Service 120

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Write down all of the questions your customer service department is asked. Then, download the Moz toolbar (if you don’t already have it) and turn it on. That’s why it’s where I always recommend one starts when implementing this approach.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts and Skype are more or less extensions of traditional customer service.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Back then, communication was just one of the ways to achieve that.”

Media Relations 158

Media Relations Media Print Software 158

Cision

NOVEMBER 17, 2016

How do you envision the future of communications and investigative journalism? What advice do you have for those looking to begin a career in communications? Automated customer service. A winning communications strategy needs a strong foundation. What will be changing? What will (or should) stay the same?

Journalism 120

Journalism Film Fashion Report 120

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Solo PR Pro

MAY 23, 2023

Steak, Sizzle, and Service What makes your customer service sizzle? In this episode we discuss how you can bring even more value to client engagements with great customer service. Karen and Michelle talked about the tricks and treats of what’s been happening in the communications field and the PR biz.

Customer Service 93

Customer Service Financial Small Business Groups 93

The Hoyt Organization

SEPTEMBER 10, 2024

They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. While at it, speak the customer’s language. Communicate in a manner that appeals to the mindset of your target audience.

Financial 101

Financial Real Estate Brand Branding 101

Beyond PR

MAY 18, 2016

Hire well and then give your talented team the support and guidance they need to shine.” – Victoria Harres , Vice President, Strategic Communications & Content. The conversation starts in the digital space, but the customer experience must carry all the way though the funnel.” – Micah Leibowitz , Director, Digital Marketing.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Chartblocks.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Chartblocks.

Data 120

Data Tools Google Examples 120

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. The chart below says it all. People are OVERWHELMING more likely to recommend, choose, and buy a brand they trust over one they don’t. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Also, update editorial calendars for 2019.”. Cris es – Be Prepared.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Presspage

SEPTEMBER 9, 2024

Here are the dos (everything that your statement should include) and donts (everything to leave out) when writing your crisis statement: 7 top tips to keep in mind when preparing a holding statement Due to the critical nature of getting your crisis communication and PR strategy just right, expressing yourself effectively is key.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

Here are the dos (everything that your statement should include) and don’ts (everything to leave out) when writing your crisis statement: 7 top tips to keep in mind when preparing a holding statement Due to the critical nature of getting your crisis communication and PR strategy just right, expressing yourself effectively is key.

Crisis 78

Crisis Writing How To Reputation 78

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Download our free guide, How to Succeed With Influencer Marketing! People listen to me about marketing and communications and customer service and word of mouth. Want to earn results with influencers?

Video 63

Video Marketing Creativity Customer Service 63

Newsfile

JANUARY 30, 2024

Download the report! For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Journalistics

MARCH 24, 2015

Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. First up, who do you communicate with? Who do you need to communicate to? It’s WHO do we NEED to communication WITH. – do you really value your customers?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Measuring the perceptions of customers allows you to inform marketing campaigns and improve business practices.

Measurement 40

Measurement Reputation Brand Branding 40

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Customer service? Content downloads. Opportunities.

Marketing 52

Marketing Technology International Internal 52

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. What content are they reading and downloading? You can’t give people what they want unless you listen to them first. So, talk to your clients! Create surveys.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. When communicating your message across any medium, look for opportunities to reinforce your brand story. Every decision a brand makes builds on the success that came before. Delivering a consistently exceptional experience is essential.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JULY 21, 2016

And it’s not just our marketing and communications teams that are called on to do this. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? Your CTA for these releases will likely get them to download or sign up for the full report. Click here to download the full PDF version of our anatomy of a press release. What are the 5 Ws in a Press Release?

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Begin at the end (what you’re trying to achieve).

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

PR Fuel

NOVEMBER 13, 2018

Suddenly you’re downloading something you didn’t mean to and your screen’s gone all funny. In some small way you’re organizing the Internet and the world for your fans and customers. What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want.

Customer Service 40

Customer Service Web Energy Facebook 40

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. Adobe Spark for the Classroom (Adobe) – make sure to download this great educators guide ! Instagram has done the same thing as well as adding their own stickers and geolocation. Video and photo replies are now available on IG.

Social Media 40

Social Media Resources Media Case Study 40

MaccaPR

FEBRUARY 10, 2015

What can you do to transform the act of a customer buying your product into an experience that’s deeper, richer and more emotionally resonant than the ring of a cash register or the ping of a credit card reader? Swift’s online communication truly feels like a dialogue with fans.

Social Media 48

Social Media Marketing Media YouTube 48

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers.

Web 40

Web Pitching Local Writing 40

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. They downloaded Snapchat in 5th grade. This generation may be a mystery to some.

YouTube 111

YouTube Instagram Ethics Film 111

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. While it was doing its thing I download the Alexa app from the Google Play store.

Google 110

Google Corporate Local Privacy 110