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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

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5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

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How communicators can facilitate DE&I breakthroughs in 2021

PR Daily

Experts share how to make genuine progress–and become a more inclusive storyteller. RELATED: Join us for Ragan's New Change Communications Strategies for 2021 Virtual Workshop ]. Communicators have a key role to play in keeping that DE&I ball rolling in 2021.

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What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

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7 truths about a career in communications

PR Daily

Summing up a communications career is a tall task, but a picture is worth a thousand words. Here’s what we learned from you on Twitter about the roles, responsibilities, challenges, triumphs and myths of communications: 1. A communications career is exciting—but stressful.

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6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

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6 communication lessons from Giphy’s ‘Year in Review’

PR Daily

Themes of love, thoughtfulness, kindness and inspiration are even more important as the COVID-19 crisis continues, and we grapple with uncertainty into 2021. Purpose-led and DE&I communications will continue to dominate.

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How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

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5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.

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Communicating with weary workers amid election aftermath

PR Daily

Great leaders know their words matter, especially during times of crisis. We’ve been in the midst of a crisis, and this election will have a tremendous impact on how and if things get better. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

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50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

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How to communicate when morale stinks

PR Daily

Whether your workplace is suffering through layoffs, the fear of layoffs, poor management or just a dispiriting culture of mistrust, you, brave communicator, can improve morale. 10-11 to find out what the future of communications holds ]. This is true with communication, too.

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How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

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Ink Communications’ Starr Million Baker: ‘We need more transparency’

PR Daily

What is the secret juice that PR pros and communicators can offer clients and organizations in 2021? After the lessons of 2020, some communicators are making big bets on transparency, reputation and trust. Starr Million Baker, CEO and co-founder at Ink Communications Co.,

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3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

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3 keys to simple, succinct and clear communication

PR Daily

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

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Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Managers really need support from communicators in this area.) The post Are we over-communicating COVID-19?

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Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

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The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis. The post The current crisis demands more external communication appeared first on PR Daily.

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10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. That’s not a bad sentiment to scribble on the whiteboard as you size up your communications challenges for the rest of 2020.

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Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment. Diverse communications are paramount.

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Carve Communications’ David Barkoe on staying positive for 2021

PR Daily

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis.

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How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

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10 tips for helpful, comforting COVID-19 communications

PR Daily

How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back. Your employees will have long memories about how they’re treated during this crisis. When you come out on the other side, your brand reputation, your leaders’ reputations and the very culture of your company will hinge on how you communicated during this time.

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Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers. I know you’re unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate.

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Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

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Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop. Communicate your values. The post Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling appeared first on PR Daily.

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How to turn virtual teams into real communities

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Content Marketing Crisis Communications Employee Engagement Leadership Communications PR Industry Storytelling The Workplace

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6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

The lion’s share of crisis management today stems from conversations that happen online. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

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