5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop. Communicate your values. The post Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling appeared first on PR Daily.

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first.

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5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY.

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How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily.

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Make kindness your top KPI for 2021

PR Daily

Here’s how one communicator says companies should change how they thin about success and prosperity. Just a few weeks after joining SoundExchange in November of 2020 as its chief marketing and communications officer, I tested positive for COVID-19.

5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

6 reasons why it’s the right time to start podcasting

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Content Marketing Crisis Communications PR Industry Storytelling Visual & Video Communications

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. These questions should be at the forefront of communicators’ minds in 2021.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

PR Daily

RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. Branding Content Marketing Crisis Communications Marketing PR Industry Social Media Storytelling Visual & Video Communications

2021 trends CMOs are watching

PR Daily

RELATED: Showcase your crisis comms work ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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4 crucial tips for making your podcast connect with audiences

PR Daily

RELATED: Showcase your crisis comms work ]. With face-to-face interactions gone, audio storytelling is a great way to maintain that closer connection. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Visual & Video Communications

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

PRSA’s new CEO sees opportunities amid challenges of 2021

PR Daily

It’s an incredible time to be a communicator. That’s the chief message of the new CEO for the Public Relations Society of America, as she enters her new role leading the organization in what might be a turning point for the history of modern communications.

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PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. There are just two days left in the year—but our countdown isn’t finished yet.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

3 ways PR pros can win with SEO and analytics

PR Daily

Planning allows communicators to maximize the impact of every action through deep analysis of strategy and discovery of cross-channel opportunities,” White says. Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.

How important is YouTube for brand marketing in 2020?

PR Daily

RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. Branding Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Visual & Video Communications

Expert guidance on responding to cyberattacks

PR Daily

Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Strategic plan for establishing and executing internal and external communications.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.

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How to score a podcast interview for your client

PR Daily

COVID-19 Crisis Communications Media Relations PR Industry Storytelling Visual & Video CommunicationsWith exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video CommunicationsThe presents have all been opened, and the year is fast coming to an end.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Content Marketing Crisis Communications Leadership Communications Storytelling Visual & Video Communications Writing & Editing

8 trust indicators to look for in the media you pitch

PR Daily

Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. No matter how it all unfolds in the weeks ahead, you’ve still got news to share.

Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

10-11 to find out what the future of communications holds ]. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Research Snapshot Social Media Storytelling

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The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.