Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling. As the story began to make the rounds in traditional media outlets, General Mills’ crisis response congealed.

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The most important PR plan Is the backup plan

PR Daily

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. During every race, they air the radio communications between the drivers and their crew, and you’ll inevitably hear one or both say, “We need to move to Plan B.”.

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48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Communicating bad news? Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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3 common #PRFails that journalists want you to stop right away

PR Daily

RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications External Communications Media Relations PR Industry Storytelling

Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

PR Daily

Even as the boundaries between work and home have blurred during work from home and the COVID-19 crisis, it’s essential to make space for oneself. With projects continually changing it is important to be agile and keep communication flowing.

Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

Branding Crisis Communications Media Relations PR Industry Social Media Storytelling Visual & Video CommunicationsThe automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings.

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5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ]. The post 5 stories to tell before a crisis strikes appeared first on PR Daily.

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How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. How are you communicating your commitment to employees’ health, well-being and career growth?

3 social media trends to embrace in 2021

PR Daily

Social media has introduced a brand-new intersection for customer communication and e-commerce cues. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. What type of content will perform the best on Instagram?

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

The lion’s share of crisis management today stems from conversations that happen online. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

How Volkswagen’s name-change gambit played online

PR Daily

Branding Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video CommunicationsThe company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans.

5 crisis comms essentials

PR Daily

The COVID-19 pandemic has revealed the value of simplicity, consistency and honesty in communications. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communication channels.

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We want to know more about our readers—can you help?

PR Daily

Content Marketing Crisis Communications External Communications PR Industry Storytelling The Workplace Visual & Video CommunicationsHelp us learn about the resources and insights you most covet in 2021 by taking our reader survey.

How to adapt your pitches during noisy news cycles

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Also, focus on human interest in storytelling. She has 15 years of agency experience leading PR and social media teams and has also taught various undergraduate courses in communications.

6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

PR Daily

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions. This inspired me to unpack a few things as it relates to the “messessary” (both messy and necessary), work of communicating through constant complexity.

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How to protect your brand from social media impersonators

PR Daily

Branding Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

How to turn virtual teams into real communities

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Content Marketing Crisis Communications Employee Engagement Leadership Communications PR Industry Storytelling The Workplace

Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Communicators can no longer rely on what worked before. Communicators who recognize this will be ahead of the curve.

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Taking a stand against Asian hate

PR Daily

RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ]. Crisis Communications Diversity and inclusion Leadership Communications PR Industry Storytelling

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.

Burger King misses the mark with tweet to mark International Women’s Day

PR Daily

This isn’t the first time the chain has found itself caught in a PR crisis, such as airing a commercial starring Mary J. Branding Crisis Communications PR Industry Social Media Storytelling

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. COVID-19 Crisis Communications Marketing Media Relations PR Industry Storytelling The Workplace

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Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY.

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A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Crisis communication guidance.