PR Daily

SEPTEMBER 9, 2019

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

Crisis Communications 118

Crisis Communications Crisis Communications Data 118

PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Storytelling 150

Storytelling Video Small Business Measurement 150

PR Daily

JULY 14, 2020

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

Storytelling 113

Storytelling Government Training B2B 113

PR Daily

OCTOBER 30, 2015

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

Crisis Communications 131

Crisis Communications Crisis Communications Airlines 131

Ishmael's Corner

APRIL 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

Engineering 60

Engineering Crisis Communications Crisis Storytelling 60

PR Daily

JULY 9, 2019

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Storytelling 120

Storytelling Data Pitching Trends 120

PR Daily

FEBRUARY 26, 2019

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

Storytelling 107

Storytelling Video Energy Training 107

PR Daily

FEBRUARY 5, 2019

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

Storytelling 98

Storytelling Video Energy Training 98

PR Daily

MARCH 16, 2020

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily.

Storytelling 107

Storytelling Twitter Agency Energy 107

PR Daily

OCTOBER 7, 2020

The electric car company may have closed its press shop, but the communications function remains vital. 22 for our Change Communications Virtual Workshop ]. Tellingly, Tesla hasn’t folded its investor relations department, which sometimes communicates with investors via the media.

Industry 171

Industry Transportation Reputation Twitter 171

PR Daily

OCTOBER 5, 2020

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

Video 162

Video Consumer SEO Resources 162

PR Daily

OCTOBER 12, 2020

RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Executive Communication Media Relations PR Industry Storytelling Visual & Video Communications

Media Relations 147

Media Relations Media Local B2B 147

PR Daily

SEPTEMBER 22, 2020

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Meeting 171

Meeting Small Business Creativity System 171

PR Daily

SEPTEMBER 29, 2020

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The crisis is only accelerating that crisis.

Examples 151

Examples Creativity Retail Real Estate 151

PR Daily

OCTOBER 1, 2020

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

Transportation 154

Transportation Sports Survey Crisis Communications 154

PR Daily

OCTOBER 14, 2020

22 for our Change Communications Virtual Workshop ]. Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes.

Crisis 136

Crisis How To Employee Software 136

PR Daily

SEPTEMBER 17, 2020

FREE GUIDE: The Communications Playbook for Healthcare ]. Content Marketing COVID-19 Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications

Consumer 157

Consumer Brand Branding Healthcare 157

PR Daily

SEPTEMBER 7, 2020

10-11 to find out what the future of communications holds ]. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Research Snapshot Social Media Storytelling

Report 132

Report Local Consumer Facebook 132

PR Daily

SEPTEMBER 2, 2020

10-11 to find out what the future of communications holds ]. Lisa Fels Davitt is founder and CEO of Succession Communications. COVID-19 Crisis Communications Executive Communication Media Relations PR Industry Social Media Storytelling Visual & Video Communications

Energy 171

Energy Pitching B2B Reputation 171

PR Daily

AUGUST 26, 2020

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. Pilots have big responsibilities, as do communications leaders in a crisis. Clear communication matters.

Hotels 171

Hotels Travel Radio Exercises 171

PR Daily

AUGUST 19, 2020

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

Communications 144

Communications Employee Measurement Groups 144

PR Daily

AUGUST 17, 2020

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

Consumer 168

Consumer Trends Survey Exercises 168

PR Daily

SEPTEMBER 8, 2020

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

Crisis 171

Crisis Airlines Exercises Crisis Communications 171

PR Daily

SEPTEMBER 28, 2020

Content Marketing Crisis Communications External Communications Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

Brand 149

Brand Branding Analysis Web 149

PR Daily

SEPTEMBER 16, 2020

I work as the communications, events and CSR lead for our company in the U.S., corporate communications/events teams led COVID-19 decision-making regarding travel, event attendance and work-from-home measures, maintaining an employee-first focus. Here’s how Astellas U.S.

Pharmaceuticals 144

Pharmaceuticals Healthcare Financial Community 144

PR Daily

AUGUST 27, 2020

For communicators, finding a silver lining during the pandemic can be especially tricky as we balance delivery of messages with transparency and empathy, while battling the unknown. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Travel 166

Travel LinkedIn Education Crisis Communications 166

PR Daily

JULY 28, 2020

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

Report 159

Report System Brand Branding 159

PR Daily

JULY 28, 2020

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing

Writing 169

Writing Energy Creativity Journalism 169

PR Daily

SEPTEMBER 9, 2020

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. 10-11 to find out what the future of communications holds ].

Crisis 157

Crisis Tourism Healthcare Nonprofit 157

PR Daily

OCTOBER 1, 2020

Before the COVID-19 crisis, when we asked about the most important person a given PR pro talked to during the day, the answer was often a trusted co-worker or maybe cherished clients. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ].

Travel 130

Travel Employee Tools Crisis Communications 130

PR Daily

SEPTEMBER 27, 2020

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. For communicators, that means nurturing a diverse and inclusive company culture that attracts and retains top talent.

Film 147

Film Travel Engineering Report 147

PR Daily

SEPTEMBER 15, 2020

Whether your workplace is suffering through layoffs, the fear of layoffs, poor management or just a dispiriting culture of mistrust, you, brave communicator, can improve morale. 10-11 to find out what the future of communications holds ]. This is true with communication, too.

Communications 141

Communications How To Employee Corporate 141

PR Daily

AUGUST 3, 2020

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

Transportation 163

Transportation Travel Policies Resources 163

PR Daily

AUGUST 6, 2020

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Social Media 171

Social Media Brand Branding Media 171

PR Daily

JULY 24, 2020

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

Communications 166

Communications Guidelines Survey Employee 166

PR Daily

SEPTEMBER 14, 2020

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. During this emotionally charged time, it is more important than ever for communicators to carefully assess the social media landscape,” Nobes says.

Community 143

Community Small Business Local Google 143

PR Daily

JULY 27, 2020

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Communications 171

Communications How To Reputation Banking 171

PR Daily

AUGUST 12, 2020

The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo.

Brand 165

Brand Branding Film System 165

PR Daily

AUGUST 31, 2020

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Consumer 147

Consumer Energy Video Instagram 147

PR Daily

OCTOBER 14, 2020

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

Energy 109

Energy Communications Video Training 109