Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

How ClassPass used data in storytelling in its pandemic response

PR Daily

RELATED: Earn recognition as one of our Communicators of the Year or 30 Under 30 honorees ]. ClassPass stopped its media relations efforts and focused on communicating directly with members and business owners about actions the business would take to help.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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How Peloton disarmed critics and hit a PR home run

PR Daily

But PR professionals, business owners, and non-profit leaders can learn from Peloton’s crisis communications judo to take back control of the narrative. Peloton had a three-part response to the unforeseen brand crisis: 1.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Communicating bad news? Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling. As the story began to make the rounds in traditional media outlets, General Mills’ crisis response congealed.

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5 tips for making stellar iPhone videos

PR Daily

With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Looking for more tips on storytelling and branded content?

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PR missteps accelerated the downfall of Elizabeth Holmes

PR Daily

But a series of fatal errors in Holmes’ approach to corporate communications is also to blame. Theranos’ corporate communications team was either unaware or unconcerned about internal restlessness. 27 for our Tech Summit for Communicators ].

In modern reputation management, brand journalism is an essential tool

PR Daily

As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started. Yet, if preventative measures aren’t taken, crisis mitigation efforts can be too little, too late. Follow the time-honored communications dictum: “Show; don’t tell.”. “A

3 common #PRFails that journalists want you to stop right away

PR Daily

RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications External Communications Media Relations PR Industry Storytelling

3 social media trends to embrace in 2021

PR Daily

Social media has introduced a brand-new intersection for customer communication and e-commerce cues. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. What type of content will perform the best on Instagram?

Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

How to adapt your pitches during noisy news cycles

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Also, focus on human interest in storytelling. She has 15 years of agency experience leading PR and social media teams and has also taught various undergraduate courses in communications.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

The most important PR plan Is the backup plan

PR Daily

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. During every race, they air the radio communications between the drivers and their crew, and you’ll inevitably hear one or both say, “We need to move to Plan B.”.

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3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

PR Daily

RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. Branding Content Marketing Crisis Communications Marketing PR Industry Social Media Storytelling Visual & Video Communications

5 emerging, surging social media trends for 2020

PR Daily

Times of crisis are not a time to be self-promotional. Humans have always cared and trusted people more than businesses, and now businesses are learning to shape their marketing strategies around human storytelling rather than bland product descriptions.

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. Content Marketing COVID-19 Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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4 ways for leaders to embody empathy

PR Daily

The essential trait makes all the difference in a crisis, but what defining the actions that make audiences feel seen and heard can be nebulous. This is a very important trait for business leaders to exhibit, but it’s particularly critical during a crisis.

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5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula

PR Daily

Hello, communicators: Ulta Beauty teased and then revealed its partnership with Rihanna’s Fenty Beauty brand on Twitter this week with a nod to the viral online word game Wordle: THIS IS NOT A DRILL @fentybeauty by @rihanna is coming to Ulta Beauty!

4 crucial tips for making your podcast connect with audiences

PR Daily

RELATED: Showcase your crisis comms work ]. With face-to-face interactions gone, audio storytelling is a great way to maintain that closer connection. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Visual & Video Communications

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

5 proven ways to boost creativity to solve tough problems

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Leadership Communications PR Industry Storytelling Visual & Video Communications Writing & Editing

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. COVID-19 Crisis Communications Marketing Media Relations PR Industry Storytelling The Workplace

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