5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The electric car company may have closed its press shop, but the communications function remains vital. 22 for our Change Communications Virtual Workshop ]. Tellingly, Tesla hasn’t folded its investor relations department, which sometimes communicates with investors via the media.

How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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Should media relations wait during election season?

PR Daily

RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Executive Communication Media Relations PR Industry Storytelling Visual & Video Communications

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

5 examples of clever, creative COVID-19 pivots

PR Daily

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The crisis is only accelerating that crisis.

How podcasts offer new audiences during the pandemic

PR Daily

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

How to create a crisis plan in less than 30 minutes

PR Daily

22 for our Change Communications Virtual Workshop ]. Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. You’ll need to monitor the situation, and respond if more complaints come in, but you can be ready for a crisis in about 30 minutes.

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3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. Content Marketing COVID-19 Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications

Report: Nearly 3 in 4 Americans report seeing disinformation weekly

PR Daily

10-11 to find out what the future of communications holds ]. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Research Snapshot Social Media Storytelling

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5 ways to be a great PR pro during the weirdest year ever

PR Daily

10-11 to find out what the future of communications holds ]. Lisa Fels Davitt is founder and CEO of Succession Communications. COVID-19 Crisis Communications Executive Communication Media Relations PR Industry Social Media Storytelling Visual & Video Communications

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7 things PR pros can learn from airplane pilots

PR Daily

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. Pilots have big responsibilities, as do communications leaders in a crisis. Clear communication matters.

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50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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When is it OK for your brand to weigh in on breaking news?

PR Daily

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Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

I work as the communications, events and CSR lead for our company in the U.S., corporate communications/events teams led COVID-19 decision-making regarding travel, event attendance and work-from-home measures, maintaining an employee-first focus. Here’s how Astellas U.S.

Finding positivity during an historic pandemic

PR Daily

For communicators, finding a silver lining during the pandemic can be especially tricky as we balance delivery of messages with transparency and empathy, while battling the unknown. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

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Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

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Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing

Why a rapid-response website is essential in a crisis

PR Daily

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. 10-11 to find out what the future of communications holds ].

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How Kelley Kronenberg’s Michelle Reyes sees silver lining in WFH

PR Daily

Before the COVID-19 crisis, when we asked about the most important person a given PR pro talked to during the day, the answer was often a trusted co-worker or maybe cherished clients. RELATED: Are you or someone you know one of Ragan's Top Women in Communications? ].

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5 PR lessons from ‘Tenet’

PR Daily

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. For communicators, that means nurturing a diverse and inclusive company culture that attracts and retains top talent.

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How to communicate when morale stinks

PR Daily

Whether your workplace is suffering through layoffs, the fear of layoffs, poor management or just a dispiriting culture of mistrust, you, brave communicator, can improve morale. 10-11 to find out what the future of communications holds ]. This is true with communication, too.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

3 tactics for building brand authority on social media

PR Daily

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

3 keys to simple, succinct and clear communication

PR Daily

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

How Visa Canada is helping its community during COVID-19

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. During this emotionally charged time, it is more important than ever for communicators to carefully assess the social media landscape,” Nobes says.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo.

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Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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