PR Daily
MARCH 4, 2021
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.
PR Daily
SEPTEMBER 9, 2019
That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.
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PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.
PR Daily
JULY 14, 2020
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.
PR Daily
OCTOBER 30, 2015
Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
PR Daily
NOVEMBER 5, 2021
RELATED: Earn recognition as one of our Communicators of the Year or 30 Under 30 honorees ]. ClassPass stopped its media relations efforts and focused on communicating directly with members and business owners about actions the business would take to help.
PR Daily
JULY 9, 2019
You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.
PR Daily
MARCH 16, 2020
A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.
PR Daily
FEBRUARY 26, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
MARCH 16, 2020
She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
PR Daily
FEBRUARY 5, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
NOVEMBER 23, 2020
Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.
PR Daily
DECEMBER 15, 2021
But PR professionals, business owners, and non-profit leaders can learn from Peloton’s crisis communications judo to take back control of the narrative. Peloton had a three-part response to the unforeseen brand crisis: 1.
PR Daily
DECEMBER 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.
PR Daily
JULY 17, 2020
With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Looking for more tips on storytelling and branded content?
PR Daily
MARCH 19, 2021
Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Communicating bad news? Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing
PR Daily
MARCH 24, 2021
Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling. As the story began to make the rounds in traditional media outlets, General Mills’ crisis response congealed.
PR Daily
JUNE 15, 2021
As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started. Yet, if preventative measures aren’t taken, crisis mitigation efforts can be too little, too late. Follow the time-honored communications dictum: “Show; don’t tell.”. “A
PR Daily
JANUARY 12, 2022
But a series of fatal errors in Holmes’ approach to corporate communications is also to blame. Theranos’ corporate communications team was either unaware or unconcerned about internal restlessness. 27 for our Tech Summit for Communicators ].
PR Daily
MARCH 4, 2021
RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications External Communications Media Relations PR Industry Storytelling
PR Daily
JUNE 24, 2020
How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.
PR Daily
JANUARY 4, 2021
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].
PR Daily
DECEMBER 7, 2020
8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.
PR Daily
FEBRUARY 9, 2021
Social media has introduced a brand-new intersection for customer communication and e-commerce cues. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. What type of content will perform the best on Instagram?
PR Daily
DECEMBER 3, 2020
RELATED: Are you one of the Rising Stars or Communicators of the Year? ]. Branding Content Marketing Crisis Communications Marketing PR Industry Social Media Storytelling Visual & Video Communications
PR Daily
JANUARY 28, 2021
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Also, focus on human interest in storytelling. She has 15 years of agency experience leading PR and social media teams and has also taught various undergraduate courses in communications.
PR Daily
JUNE 23, 2020
Times of crisis are not a time to be self-promotional. Humans have always cared and trusted people more than businesses, and now businesses are learning to shape their marketing strategies around human storytelling rather than bland product descriptions.
PR Daily
SEPTEMBER 17, 2020
FREE GUIDE: The Communications Playbook for Healthcare ]. Content Marketing COVID-19 Crisis Communications Marketing Media Relations PR Industry Social Media Storytelling Visual & Video Communications
PR Daily
DECEMBER 17, 2020
RELATED: Showcase your crisis comms work ]. With face-to-face interactions gone, audio storytelling is a great way to maintain that closer connection. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Visual & Video Communications
PR Daily
DECEMBER 22, 2020
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].
PR Daily
MARCH 26, 2021
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. During every race, they air the radio communications between the drivers and their crew, and you’ll inevitably hear one or both say, “We need to move to Plan B.”.
PR Daily
APRIL 9, 2020
Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.
PR Daily
AUGUST 19, 2021
The essential trait makes all the difference in a crisis, but what defining the actions that make audiences feel seen and heard can be nebulous. This is a very important trait for business leaders to exhibit, but it’s particularly critical during a crisis.
PR Daily
APRIL 16, 2021
RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Leadership Communications PR Industry Storytelling Visual & Video Communications Writing & Editing
PR Daily
JANUARY 12, 2021
When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.
PR Daily
JANUARY 29, 2021
million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. COVID-19 Crisis Communications Marketing Media Relations PR Industry Storytelling The Workplace
PR Daily
OCTOBER 30, 2020
Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.
PR Daily
AUGUST 17, 2020
First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.
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