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PR Daily
MARCH 4, 2021
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.
PR Daily
SEPTEMBER 9, 2019
That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Remember that a crisis PR plan doesn’t have to be perfect, but you do need to perfect it over time. Things move very quickly in a crisis, and facts can be hard to come by.
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PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.
PR Daily
JULY 14, 2020
During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.
PR Daily
OCTOBER 30, 2015
Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive. There will be “High Tension,” but a communication plan must be executed within 24-48 hours of the crisis onset. Company officials should communicate with key publics what happened and what the company is doing to solve the problem.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
Ishmael's Corner
APRIL 10, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.
PR Daily
JULY 9, 2019
You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.
PR Daily
MARCH 16, 2020
A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.
PR Daily
FEBRUARY 26, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
MARCH 16, 2020
She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].
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PR Daily
FEBRUARY 5, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Know the elements of storytelling. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.
PR Daily
DECEMBER 15, 2021
But PR professionals, business owners, and non-profit leaders can learn from Peloton’s crisis communications judo to take back control of the narrative. Peloton had a three-part response to the unforeseen brand crisis: 1.
PR Daily
JANUARY 12, 2022
But a series of fatal errors in Holmes’ approach to corporate communications is also to blame. Theranos’ corporate communications team was either unaware or unconcerned about internal restlessness. 27 for our Tech Summit for Communicators ].
PR Daily
NOVEMBER 23, 2020
Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?
PR Daily
DECEMBER 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.
PR Daily
MARCH 24, 2021
These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.
PR Daily
FEBRUARY 18, 2022
Hello, communicators: Ulta Beauty teased and then revealed its partnership with Rihanna’s Fenty Beauty brand on Twitter this week with a nod to the viral online word game Wordle: THIS IS NOT A DRILL @fentybeauty by @rihanna is coming to Ulta Beauty!
PR Daily
JUNE 15, 2021
As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started. Yet, if preventative measures aren’t taken, crisis mitigation efforts can be too little, too late. Follow the time-honored communications dictum: “Show; don’t tell.”. “A
PR Daily
FEBRUARY 9, 2022
Crisis Communications Media Relations StorytellingData from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.
PR Daily
AUGUST 19, 2021
The essential trait makes all the difference in a crisis, but what defining the actions that make audiences feel seen and heard can be nebulous. This is a very important trait for business leaders to exhibit, but it’s particularly critical during a crisis.
PR Daily
JANUARY 20, 2022
Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .
PR Daily
MARCH 26, 2021
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. During every race, they air the radio communications between the drivers and their crew, and you’ll inevitably hear one or both say, “We need to move to Plan B.”.
PR Daily
MARCH 24, 2021
Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling. As the story began to make the rounds in traditional media outlets, General Mills’ crisis response congealed.
PR Daily
JULY 17, 2020
With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Looking for more tips on storytelling and branded content?
PR Daily
MARCH 19, 2021
Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Communicating bad news? Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing
PR Daily
MAY 27, 2021
Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication. RELATED: Join us for our Crisis Communications Virtual Conference ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Writing & Editing
PR Daily
NOVEMBER 19, 2021
Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.
PR Daily
JANUARY 4, 2021
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].
PR Daily
JANUARY 6, 2022
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. Both internal and external communicators are encouraged to participate.
PR Daily
MARCH 4, 2021
RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications External Communications Media Relations PR Industry Storytelling
PR Daily
JANUARY 11, 2022
Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. faces an energy crisis and British citizens are paying on average more than $1,000 extra to heat their homes this year.
PR Daily
JANUARY 5, 2022
Hello, communicators: Pepsi announced it will bring back Crystal Pepsi to celebrate the 30th anniversary of the colorless soft drink. Both internal and external communicators are encouraged to participate.
PR Daily
MARCH 7, 2022
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis. Good morning, communicators: CVS hopes to corner the digital market as it trademarks its brand to open a digital pharmacy in the metaverse.
PR Daily
DECEMBER 30, 2020
Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. There are just two days left in the year—but our countdown isn’t finished yet.
PR Daily
DECEMBER 17, 2021
Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. CRISIS COMMUNICATIONS.
PR Daily
JANUARY 28, 2021
RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Also, focus on human interest in storytelling. She has 15 years of agency experience leading PR and social media teams and has also taught various undergraduate courses in communications.
PR Daily
DECEMBER 7, 2020
8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.
PR Daily
JANUARY 12, 2021
When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.
PR Daily
NOVEMBER 9, 2021
Hello, communicators: Mars Wrigley’s Orbit Gum is giving away a peppermint-scented ugly holiday sweater that dispenses gum, comes with mini multi-colored Christmas lights and has built-in mistletoe. CRISIS COMMUNICATIONS.
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