Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. It’s also a platform for peer-reviewed PR scholarship.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. It encourages active participation and communication in the brand’s journey.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Agility PR Solutions

JULY 11, 2019

Tackling some unique and interesting insights on hot comms topics like storytelling and crisis communications, leading industry personalities gave […]. We reported on some very interesting PR research, but some of our favorite regular contributors took the reins in our most popular posts last month.

Crisis Communications 60

Crisis Communications Storytelling Crisis Report 60

Burrelles Fresh Ideas

MAY 21, 2024

Here are five strategies PR can use to support companies in promoting Mental Health Awareness Month throughout the year: Authentic storytelling: PR professionals can leverage storytelling to humanize mental health issues, sharing personal narratives that resonate with diverse audiences.

Employee 97

Employee Pinterest Resources System 97

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building.

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: When possible, should a company or brand reveal their own problem to minimize crisis?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.” Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

The Hoffman Agency

AUGUST 18, 2020

We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader. While each superhero exhibits distinctive strengths, they all have one thing in common: their storytelling ability.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. There’s never a dull moment . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). Taken more seriously by the C-Suite.”.

Survey 137

Survey Communications Measurement Internal 137

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Ishmael's Corner

APRIL 17, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I have this theory that a PR crisis typically breaks down into five stages: more. I have this theory that a PR crisis typically breaks down into five stages: more.

Airlines 60

Airlines Storytelling Crisis Communications 60

Ishmael's Corner

APRIL 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post United Airline’s Latest Customer Letter Hits the Right Notes appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Airlines 60

Airlines Storytelling Customer Service Communications 60

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Corporate Report Communications 60

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI tools can’t handle the nuance that comes with providing sound strategic counsel. While AI may provide a solid starting point for a press release or blog post, it’s not going to churn out a polished product.

Communications 97

Communications Marketing Pitching Technology 97

Beyond PR

JULY 8, 2016

They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 I like writers who get excited about Canva and Photoshop, and I like designers who practice the art of written storytelling in their spare time. They can imagine that which isn’t there. Content Strategy Checklist.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Cision

APRIL 5, 2017

Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Are we doing it to grab attention or are we doing it to reach a customer or prospect audience and add value to them. Say yes and show more. Sponsoring sites or verticals you like which can be a powerful thing.

Report 225

Report Media Advertising Advertising 225