5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

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5 crisis communications lessons from horror movies

PR Daily

Silence does not bode well in a crisis, either. RELATED : Master the "Four Cs" of storytelling in this intensive master class.]. that the first 48 hours of a crisis are crucial in determining whether the company will survive.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? Know the elements of storytelling.

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3 tactics for building brand authority on social media

PR Daily

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

5 tips for making stellar iPhone videos

PR Daily

With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Looking for more tips on storytelling and branded content?

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Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

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3 keys to simple, succinct and clear communication

PR Daily

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Eric Yaverbaum is the CEO of Ericho Communications.

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For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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How travel brands can fill the social media void

PR Daily

RELATED: Join us for our Brand Storytelling During a Crisis Virtual Conference ]. COVID-19 Crisis Communications External Communications Media Relations Social Media Storytelling Visual & Video Communications

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5 emerging, surging social media trends for 2020

PR Daily

Times of crisis are not a time to be self-promotional. Humans have always cared and trusted people more than businesses, and now businesses are learning to shape their marketing strategies around human storytelling rather than bland product descriptions.

What makes a perfect product video?

PR Daily

RELATED: Join us for our Brand Storytelling During a Crisis Virtual Conference ]. Crisis Communications Marketing PR Industry Social Media Storytelling Visual & Video Communications

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Is your company prepared to talk about hate speech?

PR Daily

What was initially an employee’s personal post can quickly escalate into a corporate communication crisis when social activists tag a company’s Facebook or LinkedIn pages. Here are some tips for addressing social media, racial justice, employee conduct and more.

In 2020 and beyond, earned media should take priority

PR Daily

Because brands are responding to consumers’ need for storytelling with high quality content, the need for digital PR, or earned media, is especially important. Focus on storytelling in 2020.

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How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator.

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10 ways to get media attention during this pandemic

PR Daily

I recently moderated a virtual panel, “Earning the Legal Media’s Attention in Times of Crisis,” where I was joined by Bob Ambrogi, LawSites blogger and LawNext podcast host, and Zach Warren, editor-in-chief of Legaltech News.

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

How can I start to divert funds into a rainbow coalition of creators, makers, farmers, laborers, storytellers, educators, technologists and more? Crisis Communications Employee Engagement Executive Communication Media Relations PR Industry Social Media Storytelling The Workplace

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5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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In defense of the ‘pay for performance’ model

PR Daily

An old way of doing things is landing great stories for clients—and of PR firms being compensated for landing those stories in the media—is making a solid comeback in this crisis. RELATED: Join us for the Business Fluency Boot Camp for Communicators ].

Why you should focus on small gains, not glory

PR Daily

COVID-19 Crisis Communications Leadership Communications Measurement Media Relations PR Industry StorytellingThe role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?

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How to lead clients beyond COVID-19 without denying its impact

PR Daily

Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future. Now as we begin our “new now,” PR pros are charged with the challenge of advising clients on what their forward-focused communications should look like.

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How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.

PR pros need more than political correctness to survive

PR Daily

RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. Robert Wynne is the author of “Straight Talk About Public Relations” and the owner of Wynne Communications based in Redondo Beach, California.

The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. This is especially important during times of crisis. This builds lasting good will that will continue long after the crisis is over.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

How Home Depot’s comms director is building for the unknown

PR Daily

Among the items not on Yanique Woodall’s agenda way back in February, before the coronavirus crisis: Eating lunch at the kitchen table with her three children—on any given weekday. Watercolor painting in her backyard with her communications team on video.

Girl Scouts’ content director on the 3 questions every brand should ask their audience

PR Daily

Her insights provide a valuable reminder that communicators must turn a critical eye to their own biases and assumptions in order to forge deeper connections with audiences. RELATED: Join us for our Internal Communications & Employee Experience Virtual Conference ].

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When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Crisis communication is different from any other type of communication due to the urgency of the situation. There are three crucial aspects of crisis communication: Who sends and receives the messages. Consider the origin and intent of the communication.

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