Cision

JUNE 22, 2015

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: When possible, should a company or brand reveal their own problem to minimize crisis?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Burrelles Fresh Ideas

MAY 23, 2023

But other less-traveled-to areas within the industry can still benefit from spending on PR, marketing communications and advertising. Content creation and storytelling: PR can create compelling and engaging content that showcases the unique aspects of a destination or travel service. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Corporate Report Communications 60

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

JANUARY 10, 2017

Communication pros have used it for years in client work. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Freshbooks does a nice job of storytelling in their explainer video. . Video is far from being the new kid on the block.

Video 40

Video Strategy SMB Marketing 40

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

APRIL 9, 2024

That’s the magic of integrating PR strategies into social media marketing. The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. There’s never a dull moment .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 18, 2018

Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59