PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. AI is already in newsrooms.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Critical Mention

FEBRUARY 12, 2019

Today, we’re speaking to Davis about his new single “Sun & Moon”, how he uses PR and media strategy to promote his work, his insight into what it means to be a full-time artist and his thoughts on the entertainment business. The publicist only got me spots in LGBTQ press, not mainstream. Then I created an email list.

Interviews 91

Interviews Film Instagram Writing 91

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Clients care about results, not what it takes to get those results… remember? or you as the PR person do the interview. A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

Creativity 60

Creativity Writing Skype Travel 60

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Strong communication skills. It sounds like a no-brainer, but the truth is that communications people aren’t always excellent communicators.

Agency 224

Agency Creativity Resources Measurement 224

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. But PR is still about the story. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

NOVEMBER 20, 2023

An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. He wasn’t so sure about that and had to get permission. Talk about a dream job!

Journalism 116

Journalism Automotive Interviews Writing 116

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Maxim Behar

JANUARY 24, 2022

a little luck are the ingredients of the recipe, M3 Communications Group, Inc. CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. However, the CEO & Founder of M3 Communications Group, Inc., A Trusted Service Provider M3 Communications Group, Inc. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

Prepping for Press. Beyond generating brand visibility, what do you want your PR coverage to communicate? This very fun story about KFC launching a romance novel for moms this Mother’s Day incorporates many of what we assume are the product messages, including “…deliciousness of Extra Crispy Chicken.”

Media 199

Media Interviews YouTube Hotels 199

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications? Now, it sits in my small room at the M3 Communications Group, Inc. It's a unique feeling that I will never let go off.

Writing 59

Writing Social Media Meeting Facebook 59

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Remember, any time you’re on the record talking about a competitor is a win for them. Communicate early and often. It’s key to plot weekly or monthly communications outreach on the calendar and make sure the PR team prepared. Plan to communicate in a variety of ways.

Local 159

Local Pitching Interviews B2B 159

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 103

Survey Media Relations Corporate Communications 103

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Shift Communications

MARCH 3, 2016

But behind the curtains of flash and pizzazz – from the most buzzed about unicorns and big dog brands leading the industry – what, or who, brings it all together under one roof? SHIFT: I’m sure you hear from many SXSW vets on their opinions about tricks and tips for the event. It is not necessarily a secret.

Interviews 60

Interviews Conference Creativity Community 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. 1) Tell us about your professional journey?

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. This is a basic PR rule, but it’s particularly important in dealing with specialist press. The post 7 Pitching Tips For Better Tech PR appeared first on Crenshaw Communications.

Pitching 180

Pitching Technology Trends Consumer 180

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Mindful Marketing

FEBRUARY 4, 2024

How about highways signs? There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. I reached out to PennDOT Safety Press Officer Fritzi Schreffler, who was happy to weigh in on the recent roadway signage debate.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Press coverage gives you third-party credibility. Write a press release. Blog about the coverage. Share on social media. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We’re used to seeing communications and interactions with brands that are personalized. And now on with the marketing and PR predictions for 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MARCH 15, 2016

With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. I understand Steinreich Communications was recently appointed public relations consultant to the Jerusalem Post. What do you like most about working in PR?

Creativity 120

Creativity Conference Media Relations Government 120

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. You’re relying on press releases.

Energy 168

Energy Measurement Media Relations Local 168

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. During the trip, we would talk about our tool. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112