Waxing UnLyrical

NOVEMBER 30, 2012

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 111

Social Media Communications Healthcare Insurance 111

Wadds Inc.

DECEMBER 1, 2023

This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated. The finance and insurance sectors have the highest exposure to AI across all industries. The scoring breaks down occupations into defined abilities.

Publicity 52

Publicity Insurance Insurance Education 52

Waxing UnLyrical

JULY 24, 2013

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication. News Health article. Benefits v.

Social Media 76

Social Media Communications Healthcare Insurance 76

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

It quite literally knows no bounds.There is no excuse for communicating poorly when a writer can obtain anything from instant grammar checks to a wealth of ways to apologize, avoid business jargon and author a better bio. It’s a fun way to take all forms of written communications to the next level. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Barokas

DECEMBER 8, 2017

There are endless discussions about the importance of data, and its relevance in business decisions, communicating a company’s story, benchmarking success…the list goes on and on. Recently, I took an online course about interpreting and communicating data insights focused on this very topic. The post Want to Tell Strong Stories?

Data 60

Data Insurance Insurance Survey 60

Solo PR Pro

AUGUST 1, 2023

However, you can still attract top talent by being creative with your compensation package. Consider offering competitive base pay, performance-based incentives, flexible working hours, remote work options, or other benefits like professional development opportunities, health insurance, or retirement plans.

Employee 87

Employee Small Business Resources Insurance 87

Solo PR Pro

JANUARY 14, 2020

. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. – Paula McNamara Johns , Founder, Paula Johns Communications. Falk , Falk Communications and Research.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. What are you most excited for in your new role as public relations manager at Kimball Communications? Kimball Communications is investing in itself and its clients by investing in its people.

Insurance 120

Insurance Insurance Writing Sports 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Like the best PR-driven ideas, it is creatively designed yet simply executed.

Brand 136

Brand Branding Local Hotels 136

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott is also the founder of The Attorney Search Group, a legal recruiting firm which places partners in global law firms. About Barbara Rozgonyi, Sales Performance Expert.

Strategy 52

Strategy Training Insurance Insurance 52

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant.

Agency 108

Agency Travel Groups Community 108

Cision

JUNE 19, 2015

Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance. Soft” skills like communication, teamwork and creativity — are just as important, if not more so. Image: Flazingo Photos ( Creative Commons ).

Insurance 120

Insurance Insurance Interviews Crisis 120

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

MARCH 4, 2015

You’d think we could put some liability insurance in place for bots by adding caveats into the algorithm to dictate that if a topic is trending, no action is taken if the topic also correlates to keywords such as “abuse” or “suicide”. In other words, you’d still be marketing your white paper to people who will never read it. Nicole Bestard.

Insurance 60

Insurance Insurance Trends Data 60

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! As Arthur W.

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Communications Conversations

NOVEMBER 14, 2018

At the very least, its role in the marketing/communications mix is evolving. Twenty years ago, media relations wasn’t the silver bullet to all communication problems just like social media isn’t a silver bullet today. Despite the evolution of how we communicate, the basic tenets of persuasion are the same. A: The people.

Energy 60

Energy Agency Insurance Insurance 60

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. In some ways, it just happened naturally.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). That pisses me off. I know people habitually renew at the last minute. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I provide oversight for his accounts – for creative assets like header or profile images, among other things. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences.

Social Media 60

Social Media Media Twitter Insurance 60

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Thank you so much for the opportunity.

Enterprise 69

Enterprise Ethics Engineering Technology 69

PR in High Definition

JANUARY 17, 2017

Unfortunately, whilst fintech is lauded as a sector, it also poses a challenge to communications professionals. Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 93

Strategy Company Communications Insurance 93

Waxing UnLyrical

AUGUST 4, 2011

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Of course we can’t please everyone.

Insurance 96

Insurance Insurance Course Web 96

PR Conversations

AUGUST 7, 2014

Will the insurance companies sponsor my wearable t-shirt in exchange for details of my daily vitals—and, if the data reveals I’m not up to scratch for my age and stage, will they then refuse me coverage? The years from 1999 to today have, effectively, been the very beginning of social and communicative change. The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. WTF is a Big Idea? So, what, really, is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

Buzzstream

FEBRUARY 27, 2024

The idea is to ensure that the most pertinent information is communicated within the first paragraph, so even if a person only reads the beginning of an article, they have a clear grasp of the story. Press releases follow the inverted pyramid writing style, which news journalists (for the most part) still follow today.

Pitching 83

Pitching Writing Film How To 83

PRSay

JULY 2, 2019

In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be creative. Creativity is key! Don’t forget that sometimes the company “we” can seem off-putting.

Brand 140

Brand Branding Insurance Insurance 140

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

NewsWhip

JUNE 10, 2021

We’d never have insurance. 18: The future of storytelling in healthcare communications. And I think that’s the key there is nothing would ever change if people weren’t at least a little willing to take risks, right? Chris: Yeah. Ben: So, one last question before we turn the forum public, I guess. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Pay particular attention to your “Professional Headline” and “Summary Statement” insuring that they are descriptive and relevant to wine PR.

Brand 165

Brand Branding Pinterest Insurance 165

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. My wife is in PR and communications. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , Business press is more than achievable with the right mix of relationships and understanding of what columns, sections and beats these outlets have as well as creativity and partnership with a client to find the right story to fit a company into them. New York Times. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60