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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

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Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR. Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Thank you so much for the opportunity.

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Why public relations must wake up to wearables

PR Conversations

Will the insurance companies sponsor my wearable t-shirt in exchange for details of my daily vitals—and, if the data reveals I’m not up to scratch for my age and stage, will they then refuse me coverage? The years from 1999 to today have, effectively, been the very beginning of social and communicative change. The wake up call.