ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Yet day-to-day expectations about level of contact, communications, cadence, and service levels are also important. Daily feedback on performance, ideas, and account management is invaluable for any communications team, and it can serve to nip problems at an early stage. Get organizational buy-in. Don’t be shy.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications. Go for “quick wins”.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications. Go for “quick wins”.

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Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” The most successful companies are strategic with the way they communicate.

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Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

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Creativity Exercises Survey Writing 174

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Vendors that set up programs with their clients encouraging them to participate in media opportunities earn greater share of voice and more placements in higher-tier publications. . Think outside the B2B box.

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Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

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Creativity Communications Storytelling Transportation 122

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

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How To Social Media Product Launch Construction 259

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. You can’t just be average. You gotta be good. And you have to gain sponsorship.”

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Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. User in Public Relations and Communications. The post How to select a long-term PR technology partner appeared first on Onclusive.

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Technology Comparison How To Software 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Jason Sprenger: Jason Sprenger is the president of Game Changer Communications. … Read more.

Creativity 0

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Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. How To Sell Value – Demystified is now available to pre-order here.

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How To Case Study Financial Agency 124

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JULY 26, 2019

Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services. This applies not only to outcomes, but to expectations about service, and frequency of communication.

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How To Agency Survey Education 225

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

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Corporate Communications Training Data 88

Remote PR Jobs

SEPTEMBER 25, 2023

As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services. It’s no wonder the role of chief communications officer (CCO) continues to evolve.

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Communications Publicity Employee Reputation 100

Communications Conversations

JUNE 9, 2022

You assisted them in learning how to listen and engage. And you’re at a loss for how to get them to be more active. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. You helped them brush up (or create) their profiles. And they even made a couple posts.

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LinkedIn Creativity Employee Case Study 152

Prohibition

JULY 18, 2023

We sat down with award-winning author, communicator, and trainer, Andy Green , as he guided us through this complex process of self-discovery, demonstrating how a deeper understanding of our ‘why’ can enhance our personal and professional lives. Beliefs were the next focal point.

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Creativity Tools Communications Publicity 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Even the most capable and motivated team must have a knowledgeable communications professional who is empowered to get them what they need, and, ideally to guide their thinking and set direction for the longer term. Streamline.

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Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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Creativity Construction Agency Social Media 141

PRSay

OCTOBER 21, 2022

As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. Don’t get discouraged; get creative. This act of revising is often called “pivoting.”

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Strategy How To Video Reputation 153

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. So, how to find the perfect first PR job? Study bloggers in communications, marketing and the vertical sectors you’re interested in. They may even face multiple job offers.

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How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. They’re a goldmine of insights. One to watch?

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Leadership Creativity Trends Resources 182

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

Communications 162

Communications Trends Nonprofit Radio 162

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills. Summer Fridays.

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B2B Policies Case Study Enterprise 291

Shift Communications

MAY 17, 2023

To us, it’s not just pursuing media relations — or any tactic — blindly, but rather looking through the lens of where your audiences spend time and how you can be relevant in those spaces. Not every campaign needs highly produced creative or to run across every single channel.

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Analysis How To Marketing Consumer 60

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

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Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

MAY 10, 2019

Communicate – early and often. We’re in communications after all, so silence within a relationship is the kiss of death. Constant proactive communication is the key to PR teams never letting the client doubt its commitment. Keep the client informed about the progress of media pitches in progress. Be responsive.

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How To Agency Meeting Communications 170

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

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Communications Guidelines Technology Tools 72

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

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Crisis How To Brand Branding 186

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. An adjusted workflow that builds in multiple compliance checks might look something like this: How to get compliance right. Marketers have started to figure out how to build better relationships with compliance teams.

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Creativity Marketing Insurance Insurance 75

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

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Creativity Software Exercises Video 54

PRSay

JANUARY 2, 2020

In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I I like using creativity and storytelling. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Join me on Jan.

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