ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Confident in communicating directly, clients now recognize the SAE as one of the go-to on the team. Strong communication skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. So, how to find the perfect first PR job? Study bloggers in communications, marketing and the vertical sectors you’re interested in. They may even face multiple job offers.

How To 189

How To Nonprofit Privacy Interviews 189

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” There are plenty of other reasons for close communication between client and agency, of course. Even an inspired agency team likes to be challenged in a constructive and creative way. Streamline.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

Communications 165

Communications Trends Nonprofit Radio 165

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

MAY 10, 2019

Communicate – early and often. We’re in communications after all, so silence within a relationship is the kiss of death. Constant proactive communication is the key to PR teams never letting the client doubt its commitment. Keep the client informed about the progress of media pitches in progress. Be responsive.

How To 170

How To Agency Meeting Communications 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

In this post, Sasha Dookhoo explains how PR teams can set themselves up for success in holiday-themed campaigns – and to recognize what success looks like. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business.

Brand 136

Brand Branding How To Storytelling 136

PRSay

JANUARY 2, 2020

In the past, when I’d ask communicators about their jobs, they’d often begin by discussing what appeals to them. “I I like using creativity and storytelling. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 148

How To Training Creativity Storytelling 148

Onclusive

JUNE 7, 2017

How can you better delight and entice them to return week after week to see what’s new? Which pitches do they overlook? How can you better delight and entice them to return your emails so you can share what’s new? The post How to Care for Your Key Customer: The Journalist appeared first on AirPR.

How To 150

How To Fashion Interviews Local 150

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

Pitching 120

Pitching Report Social Media Measurement 120

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here are some ways in which writing for PR differs from being a journalist, how to make it work. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. .

Writing 294

Writing Journalism Pitching Guidelines 294

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise? To determine the right creative angle, ask yourself—why would my audiences care about this topic?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Follow the classic strategic communication planning approach.

How To 104

How To Fashion Banking Industry 104

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 110

Measurement How To Strategy Pitching 110

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Suggest positioning a certain article as a “How to” post. You just want to make sure you’re not telling them how to do their jobs.

Pitching 60

Pitching How To Trends Video 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 144

Analysis Tools Software SMB 144

Cision

DECEMBER 28, 2015

Communication as always, is key. Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. How To Win It. The supreme PR pitch is an abstract intellectual property. How To End It.

How To 120

How To Agency Creativity Pitching 120

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive? Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

5W PR

DECEMBER 4, 2018

Prior to joining 5W, she built her career at high-growth tech companies, running growth, performance, marketing, investor relations, and communications, an experience she sums up in one sentence: “I translate nerd into human.”. How does that work exactly? is key when communicating with an entrepreneur. Transparency — a.k.a.

How To 74

How To Technology Pitching Agency 74

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 25, 2021

It’s a great way to develop a deep understanding of what a client does and how to help them achieve success. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 78

Creativity Writing Agency Pitching 78

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Instead of thinking about how to achieve something, you consider what would prevent it from happening. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Shift Communications

MAY 21, 2018

There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. Why Pitch News Under Embargo. Embargoes give your PR team time to follow up/convince press they should cover your story (over all the other ones they’re being pitched). The news cycle is faster.

How To 68

How To Pitching Report Interviews 68