PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

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Creativity Software Exercises Video 54

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

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Privacy Energy Technology Financial 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. Screw definitions and silos.

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Communications Measurement Employee Course 40

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. There are endless ways to get creative and interact with your specified audience. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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Strategy Communications Marketing Social Media 83

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth).

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Writing How To Measurement Advertising 100

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today.

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Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” Kelsey Sutton | @kelseymsutton.

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Twitter Advertising Advertising Report 177

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity.

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Creativity Software Exercises Video 48

Communications Conversations

FEBRUARY 9, 2016

By now, I’m sure you’re sick of hearing about my personal stance on emojis as a communication tool. But, they’re also destroying the art of communication. Yes, I know communicating with emojis is trendy. Yes, I know communicating with emojis is fun. How is it destroying the art of communications?

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Communications Writing Instagram Tools 60

PR in High Definition

AUGUST 29, 2017

So, it’s never too early to get your 2018 communications plan sorted. I’ve put together a few starting questions to ask yourself that will help you shape up your 2018 communications plan. These questions address five things to consider at each phase, and their answers will give you a skeleton communications plan to build on.

Writing 48

Writing Measurement Creativity Communications 48

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend.

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Creativity Course Meeting Technology 120

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

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Guidelines Creativity Report Writing 88

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. It’s a fun way to take all forms of written communications to the next level. Bad Pitch Blog.

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Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

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Interviews Publicity Technology Social Media 100

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

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Journalism Marketing Writing Creativity 142

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

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Fashion Travel Interviews Instagram 227

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Janet Falk, Falk Communications and Research. I write or pitch media in the mornings, so I am only available beginning at noon daily.

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Meeting Writing Pitching Case Study 98

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Write the book on it.

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Brand Branding Reddit B2B 196

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

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Survey Industry Communications Corporate 74

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

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Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

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Film Local Leadership Radio 136

The Hoffman Agency

FEBRUARY 4, 2021

In the last four months, my perception of PR has definitely changed. I’ve learned that writing social media content is not as easy as it seems. A piece of writing can always be improved, but sometimes it’s best to move on. There’s no such thing as over-communication, especially when working from home.

B2C 41

B2C Pitching Writing Internal 41

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Their lack of willingness to collaborate can feel disrespectful to your expertise (in communications). Strategies for Working With the Solo Artist Does your solo artist like to present but not write? That can sometimes blow back to you.

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Strategy Employee Writing Industry 88

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Storytelling Sports Software Mobile 136

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

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Meeting Journalism Interviews Employee 100

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving.

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Reputation Measurement Exercises Pitching 177

Landis PR

JUNE 27, 2022

That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I was a liberal arts major who could write and speak French – and that was about it.) I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! Love being part of a team!

Healthcare 52

Healthcare Exercises Pitching Sports 52

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

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Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Software 36

Communications Conversations

MARCH 1, 2019

Jason Schumann (Ampere Communications), Bridget Jewell (Periscope) and Maggie Lamaack (Fast Horse) have been a few of the folks way out in front of influencer marketing the last couple years. Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. Sustainability efforts.

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How To Guidelines Creativity Examples 99

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. Communication pros are uniquely positioned for content, as it is, but we have the earned media expertise that the other disciplines don’t have. A: You definitely want to look at the vanity metrics so you know whether or not it resonates.

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Content Marketing Strategy Marketing How To 120

Shift Communications

MARCH 28, 2018

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. Creative Consultant, NATIONAL. Here it goes!

Marketing 68

Marketing Sports Blogging Writing 68

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

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Advertising Advertising Pitching B2B 147