Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. To that end, here are a few creative PR ideas to help the recruiting shop out.

Resources 77

Resources Creativity Publicity Local 77

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Excellent written communication skills. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis. Employee communications after sudden transformation. The COVID-19 casebook.

Reputation 133

Reputation Creativity Crisis Employee 133

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. Corporate communicators had to embrace the conversations. Inbound or content marketing became a top priority for Internet marketing. Want to create standout content? So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 99

Interviews Publicity Technology Social Media 99

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Communicate the value of these solutions to the customers internal teams and executives.

Measurement 150

Measurement Engineering Data Content Marketing 150

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. Feedback about an internal process not working. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. “To

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Critical Mention

JULY 13, 2021

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market.

Instagram 156

Instagram Industry Media Analytics 156

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Working at our agency, you will have the opportunity to lead and be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

B2C 100

B2C B2B Agency Training 100

Cision

MARCH 10, 2016

Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers. Helping brands find and communicate purpose is where the true value of our work lies. Helping brands find and communicate purpose is where the true value of our work lies.

Creativity 120

Creativity Agency Content Marketing Internal 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

DECEMBER 17, 2021

Rachel Sutherland Communications took home a Crown Award in Integrated Communications in the Charlotte PRSA QC PR Awards. Phyllis Weiss of Weiss Communications, Inc. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. It's heartwarming, soul work.”

Banking 96

Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Sometimes research already exists through specific market-research initiatives, or it may simply be floating around within the organization. Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Internal resources can quickly be tapped. Unlike thought leadership content, these materials are allowed to be promotional in nature. Ashley, Director of Content.

Case Study 100

Case Study B2B Resources Web 100

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Her tip to making most out of your 111 words: Embrace your BLOT, even in other written communications. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Twenty-five years ago it focused mainly on communications whereas now it covers many other theories, including behavioural psychology and economics.”. Why Content Marketing and Public Relations Need Each Other.

Publicity 81

Publicity Crisis Construction Study 81

Polaris

NOVEMBER 24, 2014

The marketing and communications group can’t make a hire unless it obtains several proposals from different vendors. Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management.

Marketing 168

Marketing Policies Agency eBook 168

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Test Your Distribution.

Strategy 120

Strategy How To Content Marketing Mobile 120

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue.

Employee 120

Employee Print Customer Service Local 120

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. Influencers can brainstorm and develop content ideas that are fresh, authentic, and memorable. Expect to see artisanal ice cream shops and food trucks offering unconventional yet delicious flavors.

Brand 40

Brand Branding Local Instagram 40

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? What’s the biggest obstacle in making agencies and marketing departments welcoming to minority talent?

Marketing 48

Marketing Advertising Advertising Agency 48