ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts. Get listed on relevant online directories such as Yelp, Yellow Pages, and Weedmaps.

Strategy 101

Strategy Brand Branding SEO 101

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Don’t Over-communicate. But this time is different.

Crisis 199

Crisis Pitching Airlines Technology 199

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Offer DIY ideas that are real.

Local 120

Local Viral Survey Consumer 120

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! While influencers have a place and time, everyday people are the figures to emphasize in the coming year, especially if you’re in a consumer-facing arena.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. It’s a primary communications channel both internally and externally. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch. Their regional HQ in Asia is Singapore where Ted is based.

Internal 152

Internal International Media Pitching 152

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch.

Travel 52

Travel Pitching How To Print 52

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” ” Note: I couldn’t resist using this pic of two of my local favorite reporters/anchors, Jason DeRusha and Jamie Yuccas (courtesy of Jamie Yuccas’ Twitter account).

Pitching 60

Pitching How To Trends Video 60

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. I was pitching four reporters, three of which I knew pretty well. So a fun new change in my work world.

Report 91

Report How To Ethics Nonprofit 91

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We truly can run the world without consuming the earth. Our communication tools have changed.

Pitching 0

Pitching Energy Media Relations Social Media 0

PR Fuel

JULY 24, 2018

Instead, communicate your story as if you were telling it to close friends. To me, a well-written press release (or anything else for that matter) is one that clearly communicates the message in a way the intended audience can easily understand. Every Pitch is a Learning Experience. It’s that simple. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Don’t fall for a slick pitch. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Shift Communications

MAY 19, 2015

As PR pros, it is imperative that we’re always consuming news. One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays, rare) rain storm. Scan the headlines and outlets as well as make note of any key events before you pitch. Subscribe to breaking news alerts.

Local 60

Local Pitching Newspapers Consumer 60

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. By Robin Carr . Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Victorious PR

FEBRUARY 4, 2023

Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you. When a brand has networked enough credibility in the media, and for the public to consume, they will see an overall increase in trust and success for their business.

Reputation 52

Reputation Publicity Real Estate Social Media 52

5W PR

JUNE 23, 2022

All that the business needs to do is create key messages that will show the target audience how they can benefit from investing in or purchasing from the company, and disseminate those key messages on the right platforms, communication channels, and outlets. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Follow the classic strategic communication planning approach.

How To 104

How To Fashion Banking Industry 104