NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Onclusive

DECEMBER 14, 2021

While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. PR Manager, Enterprise Company. There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions.

Tools 370

Tools Report Comparison Media 370

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 144

Analysis Tools Software SMB 144

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Inbound PR

APRIL 11, 2022

It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it. The author, Geoffrey Moore, argues that companies struggle with disruption because of internal issues. Internal processes and challenges stall innovation. The Three Investment Horizons.

Enterprise 83

Enterprise Internal International Resources 83

Onclusive

SEPTEMBER 23, 2019

The product | project management focus is crucial to the company as there are a number of initiatives which need to be accomplished, that are impacted from the interrupt nature of the organization. . Proactively look for opportunities to meet internal customer and all stakeholder needs . Responsibilities: . Bring products to market.

Engineering 150

Engineering Enterprise Construction Software 150

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Dates: June 9-12, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

.” Reputation management and communication support includes working to maintain effective internal communications in times of litigation, as well as helping attorneys bridge any reputation gap between their clients’ ideals and the public perception. CASEY BOGGS. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

JUNE 15, 2021

If you’re a company interested in authentically engaging in Pride this year, then read on. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. an NGLCC-certified LGBT Business Enterprise. Seek communications help.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone.

Agency 140

Agency Enterprise Energy Retail 140

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The combined company later rebranded under the Onclusive name. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Internal International Pitching 85

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 183

Measurement Communications Analysis Data 183

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Detroit businesses are booming and we’re proud to be able to rep so many fantastic products, people and companies across the city (and state!).

Automotive 109

Automotive Mobile Transportation Enterprise 109

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The company had achieved a true thought leadership status. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

AUGUST 15, 2019

At Limeade , we believe this is the best way to reach deskless workers — more and more, companies see the potential for employee mobile apps to amplify and enhance their communications. When companies need to deliver important resources to their employees, blending the fundamentals with more engaging content can prove successful.

Communications 107

Communications Employee Enterprise Local 107

Cision

MAY 25, 2016

Starting there will help communicators connect not only with their clients, be those internal or external, but also tell stories that engage investors, customers, readers and policy-makers. How do you approach communication for a large enterprise company versus a small startup?

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Sword and the Script

JULY 30, 2019

Enterprise search is not knowledge management. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 104

Marketing Comparison Enterprise Technology 104

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? By asking these two questions each month, the company is able to pull data for its 5,000 U.S.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. The company has done a couple of things historically that allow it to stand out in the market.

Software 154

Software Tools Print Technology 154

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. PR is a function of marketing.

Report 118

Report Publicity Survey B2B 118

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. If these are the six areas companies need to focus on to achieve digital transformation, it’s no wonder that PR is in demand.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. If these are the six areas companies need to focus on to achieve digital transformation, it’s no wonder that PR is in demand.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. If these are the six areas companies need to focus on to achieve digital transformation, it’s no wonder that PR is in demand.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Cision

MAY 18, 2016

Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. We are winning more and more international clients, and our presence in other countries grows rapidly. Global companies have diverse audiences. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . From there, he parlayed that experience into helping agencies with sales and business development.

Agency 63

Agency Software Enterprise Marketing 63