Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Shift Communications

FEBRUARY 14, 2022

Expanding the Definition of Diverse Influencer Marketing. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns. If it’s been built at the expense of slavery, a low-wage labor force, or poor working conditions, acknowledge it and find ways to give back to these marginalized communities.

Trends 78

Trends Marketing Consumer Community 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. The post Top Adtech Conferences For PR Exposure appeared first on Crenshaw Communications. Check it out! In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages).

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

NOVEMBER 28, 2023

For them, the holiday season is most definitely not the happiest time of the year. Mental health is especially important for those who communicate and interact with the public. Mental health is especially important for those who communicate and interact with the public. All this chaos is enough to send anyone into a funk!

Financial 95

Financial Social Media Exercises Communications 95

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. I was working for Orange County government and I led the communications team through a nightmare week. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . .” -Martin Gurri, The Revolt of the Public. That was then.

Reputation 88

Reputation Social Media Reddit Media 88

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Waxing UnLyrical

APRIL 15, 2013

I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. That we should be exploring ways in which to improve our online communications. Impersonally delivered electronic communication isn’t going to cut it. (Ed: Today’s Tax Day in the U.S.

Communications 96

Communications Publicity Skype Nonprofit 96

Waxing UnLyrical

FEBRUARY 4, 2013

With some trepidation as well, but definitely anticipation too. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly. 2: You may/may not be a rockstar, but your work will define that.

Community 79

Community Nonprofit Twitter Measurement 79

Sword and the Script

DECEMBER 7, 2021

Below is a rundown of announcements from the PR tech community over the last 30 days: Signal AI became the latest media monitoring vendor to white label TVEyes for podcast monitoring. Content picks from the PR tech community: . AI definitions. Here’s a look at vendor-related content that stood out for me this month. The “top 0.3%

Software 85

Software Publicity Technology Data 85

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. By definition, reputation is what others say about your organization. Efficiently and consistently communicate to all targeted audiences.

Reputation 79

Reputation Public Affairs Survey Financial 79

Communications Conversations

DECEMBER 7, 2021

Which, should definitely alter your strategy in the year ahead. 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. How large are their social media communities? What’s not working: Shared posts from the corporate account. #7: Look at format, too.

Social Media 104

Social Media Media LinkedIn Facebook 104

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Janet Falk, Falk Communications and Research. Anne Isenhower, Anne Isenhower Communications. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets.

Meeting 98

Meeting Writing Pitching Case Study 98

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. What should be communicated is proper progress, plans and even challenges. According to the report, to keep within the 1.5°C Keep it real! Our advice?

Policies 62

Policies Employee Ethics Survey 62

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. Nicole Marshall, Curated Communications. Definitely couldn't get through the work week without at least a little support from these guys, too. Laura Frnka-Davis, APR, Principal, LFD Communications. Michael Ares, MDA Corporate Marketing, LLC.

Tools 89

Tools Google LinkedIn Leadership 89

Ishmael's Corner

DECEMBER 7, 2014

Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

Journalism 108

Journalism Local Storytelling Policies 108

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

Real Estate 52

Real Estate Small Business Local Reputation 52

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. In your 7-8 years in the work world, you’ve been on the agency and corporate sides. The same has been true at Patterson.

Corporate 0

Corporate Agency System Meeting 0

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Today, we have an even broader definition of “Solo PR Pro.” Many have a side gig or passion that may or may not be related to communications. Direct advertising. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. At some point during all that media consumption, my desire to work in the communications field emerged. This was all incredibly fun and renewed my passion for communications.

Social Media 36

Social Media Travel Engineering B2B 36

ReimaginePR

AUGUST 22, 2016

Your brand has a personality and a specific voice used in communication. Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. There needs to be a definite reason why you choose to share a specific aspect of your story. Think of what your brand would say if it was actually a person.

Brand 156

Brand Branding How To Storytelling 156

Waxing UnLyrical

FEBRUARY 13, 2017

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Access to my private Social PR Virtuoso community , where we brainstorm, make incredible personal and business connections, and ALSO do monthly live group calls. 24 , so definitely get in before then.

Course 67

Course Training Banking Community 67

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. PR people know that if you ask 10 people for a definition of PR, you’ll get 10 different answers. Still, confusion persists, and I’d like to take a whack at dispelling some of those myths.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. Let’s hear more from this Rock Star.

Energy 68

Energy Corporate Travel Internal 68

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 21, 2017

We have such a vibrant digital community here in Minneapolis–I know those professors are out there somewhere! I think we could benefit by getting input from key digital leaders across our community. Maybe we employ a BrandLab model, which seems to be based on a combo-platter of corporate and individual donors. Curriculum.

Media Training 68

Media Training Training Social Media Media 68