Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. If new trade agreements are not negotiated your business will be subject to WTO tariffs so identify what these will be.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Definitive Book of Body Language. Share Tweet Share. PR Week Webinars.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

MARCH 26, 2019

(answer: far longer than this communicator has been in the business!) I mean, if you ask 100 communicators to define PR/comms, you may get 100 different answers! Beyond that, I also think about how corporations see some of these different functions. I don’t think there’s a definitive right or wrong answer.

Corporate 87

Corporate Report Social Media Media 87

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

SEPTEMBER 25, 2023

Business buzzwords can ease communication or confuse and alienate people. As NPR reports , corporate jargon sounds trite and rings hollow. Rather than default to fashionable phrases, “more intelligent communicators will find other and more direct ways to say the same thing,” Sokolowski said.

Fashion 92

Fashion Survey Corporate LinkedIn 92

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. The result: a new definition of professionalism. To find out, internal communicators should become reporters within their organizations. Keep it real.

Communications 152

Communications Nonprofit Employee Film 152

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Presspage

APRIL 11, 2024

We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At

Enterprise 117

Enterprise Automotive Company Airlines 117

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. How can brands use LinkedIn?

Social Media 69

Social Media Corporate B2B Company 69

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? I know corporate American isn’t giving up on the intranet concept yet.

Corporate 60

Corporate Employee Web Tools 60

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact. Crisis Communications eBook Public Relations'

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). But, aren’t they also table stakes for communicators? Corporate communicators LIVE in meetings.

Corporate 60

Corporate Writing Communications Internal 60

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.

Publicity 98

Publicity Corporate Interviews Reputation 98

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 94

Corporate B2B Company Marketing 94

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change.

Report 310

Report Interviews Pitching Course 310

Communications Conversations

OCTOBER 29, 2019

But, it’s definitely not necessary. Instead, if you focus on creating content your customers and employees actually want to listen to, the listeners will definitely follow. Definitely (shameless plug: I can help in this area!). You simply don’t need a studio to pull this off. Would it be ideal? Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking? On donations?

Measurement 116

Measurement Communications Survey Web 116

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

MARCH 28, 2023

A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. Here are a few. They’re a real time window on the issue. Public relations is a relatively young profession. There’s also a latent insecurity in practice.

Publicity 52

Publicity Corporate Reputation Internal 52

Wadds Inc.

NOVEMBER 15, 2023

Based in California, author Sandy Skees has 30 years of experience in management consulting and strategic communications. Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular.

Brand 98

Brand Branding Ethics Internal 98

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession.

Conference 256

Conference Content Marketing Marketing Internal 256

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Communications Conversations

NOVEMBER 4, 2015

In this case, the wrinkle was this: As a consultant (sorry brand folks, just talking to my agency/consultant friends here), does it make sense to engage reporters on Twitter from your personal handle, or from the client’s corporate handle? ” That definitely makes a difference. But, the downside is its a corporate account.

Twitter 60

Twitter Corporate Media Report 60

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Communications Conversations

JANUARY 5, 2024

was very late to the game in discovering Colleen on LinkedIn, but LOVE her weekly e-newsletter and very curious to hear more about her journey to solo life from big corporate) The post 15 people I want to have coffee with in 2024 first appeared on Arik Hanson.

LinkedIn 68

LinkedIn Meeting Energy Policies 68

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 113

LinkedIn Strategy Measurement Analytics 113

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. Target broader marketing/communications jobs. Another logical route. Round out the skill set. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? What it means to communicate in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that.

Ethics 80

Ethics Data Crisis Apparel 80