ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership According to Forbes , thought leadership has never been more important. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

JANUARY 15, 2024

Case studies of organisations including Johnson Matthey and Philips, that have embedded listening as a part of management progress are included in the book. Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours.

Leadership 52

Leadership Employee Case Study System 52

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 182

Publicity Software Education Technology 182

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Content shapes a personal brand. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Still, they should incorporate a strong narrative supported by facts.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Ishmael's Corner

OCTOBER 4, 2018

GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Shift Communications

MAY 26, 2022

Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. Analyze case studies from past downturns, weave in research, expert voices and other points of view. Think about how macro trends and step changes are affecting your customers – and where you come in.

Employee 88

Employee Case Study Corporate Trends 88

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Study , after study demonstrates to be consistent is to be reliable. Write with journalistic ideals. Put your audience first. Grow subscriptions.

Government 138

Government Survey Ethics Media 138

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Results (“Happily ever after”).

Storytelling 149

Storytelling Case Study Writing Banking 149

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn is an excellent case study in the art of the pivot. Molly Snyder.

Marketing 60

Marketing Leadership Creativity Internal 60

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. establish thought leadership. Headline writing tips. Or, just interested in seeing an example? Click here to view our contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. However, the courses in a PR undergraduate track are not always dedicated to PR studies. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Measurement 75

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. It is a great way to demonstrate leadership and enhance your credibility with clients. You do not have to maintain a regular blog in order to take advantage of writing as a thought leadership activity.

Leadership 62

Leadership Case Study Video YouTube 62

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. For example, if there are specific services that are standard, such as a news bureau or certain thought leadership tactics, make sure those are understood. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 60

Marketing eBook Case Study Measurement 60

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> That’s what military leadership is – action in the absence of orders. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on.

Marketing 86

Marketing Guidelines Social Media Conference 86

Solo PR Pro

JANUARY 10, 2017

Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Write a script, 200-250 words should be all that you need, so that you can practice before shooting. Conversely, you can write a post, or case study inspired by a live video session.

Video 40

Video Strategy SMB Marketing 40

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Lean on trends, research and case studies. Write a killer pitch and then be fast and helpful throughout their reporting process. And honest!

Media Relations 100

Media Relations Pitching Media Report 100

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Create a case study on how your business helped a customer or client achieve their goals. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Resolution Blog

FEBRUARY 25, 2019

You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. Your client will come to you and ask for case studies, and if you’ve never done it before you won’t have any case studies except yourself. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

Publicity 60

Publicity Healthcare Case Study B2B 60